Modern Trade Expert

2 days ago

Kolkata, West Bengal, India Bharat Earn Technologies Pvt. Full time ₹ 36,00,000 - ₹ 60,00,000 per year

Key Responsibilities

Channel Management & Development

  • Develop and execute strategic plans for modern trade channels

(hypermarkets, supermarkets, department stores)

  • Build and maintain strong relationships with key modern trade partners

and buying teams

  • Identify new modern trade opportunities and expand distribution

footprint

  • Negotiate trade terms, promotional activities, and shelf space

agreements

  • Monitor competitor activities and market trends within modern trade

channels

Sales Performance & Revenue Growth

  • Achieve sales targets and KPIs for assigned modern trade accounts

  • Develop account-specific business plans and growth strategies

  • Implement effective merchandising and promotional campaigns

  • Analyze sales data and provide actionable insights for performance

improvement

  • Conduct regular business reviews with trade partners

Trade Marketing & Merchandising

  • Plan and execute in-store promotions, displays, and merchandising

activities

  • Coordinate with marketing teams on trade-specific campaigns and

product launches

  • Ensure optimal product placement, visibility, and shelf share

  • Monitor and maintain planogram compliance across stores

  • Manage trade marketing budgets and ROI optimization

Relationship Management

  • Serve as primary point of contact for assigned modern trade accounts

  • Conduct regular store visits and relationship-building activities

  • Resolve any trade-related issues or conflicts promptly

  • Collaborate with internal teams (supply chain, finance, marketing) for

seamless execution

  • Provide training and support to retail staff when required

Market Intelligence & Reporting

  • Monitor market trends, consumer behaviour, and competitive landscape

  • Provide regular reports on sales performance, market share, and channel

insights

  • Conduct store audits and compliance checks

  • Analyze pricing strategies and recommend optimizations

  • Prepare and present business reviews to senior management

Qualifications & Experience

  • Bachelor's degree in Business, Marketing, or related field

  • 5- 8 years of experience in modern trade/organized retail

  • Proven track record in FMCG, consumer goods, or retail industry

  • Experience with major retail chains and hypermarket operations

Core Skills & Competencies

  • Strong understanding of modern trade dynamics and retail operations

  • Excellent negotiation and relationship management skills

  • Proficiency in trade marketing and merchandising principles

  • Advanced analytical skills with ability to interpret sales data

  • Strong presentation and communication abilities

  • Project management and multi-tasking capabilities

Technical Skills

  • Proficiency in MS Office Suite (Excel, PowerPoint, Word)

  • Experience with CRM and sales tracking systems

  • Knowledge of retail analytics tools and POS data analysis

  • Familiarity with trade promotion management systems

Job Type: Full-time

Pay: ₹45, ₹50,000.00 per month

Work Location: In person

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