Sales Manager

1 day ago

Coimbatore, Tamil Nadu, India Bisleri Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Role & responsibilities

1. Sales Strategy & Execution

  • Develop and implement region-specific GT sales plans to drive volume and value growth.
  • Monitor sales targets and ensure timely achievement of business objectives across territories.
  • Analyze market trends and competitor activities to revise sales strategies as needed.

2. Distribution & Channel Management

  • Expand and strengthen the distributor network to ensure optimum market coverage.
  • Oversee distributor ROI, stock levels, order fulfilment, and timely claim settlements.
  • Build strong relationships with wholesalers, retailers, and channel partners.

3. Team Leadership & Performance Management

  • Lead a team of Area Sales Managers (ASMs), Sales Executives (SEs) and Sales Officers (SOs).
  • Set clear KPIs, review team performance regularly, and provide coaching for continuous improvement.
  • Conduct market visits to ensure effective field execution and team engagement.

4. Trade Marketing Execution

  • Implement and monitor trade promotion activities, schemes, and new product launches.
  • Ensure retail execution excellence visibility, merchandising, pricing, and planogram adherence.
  • Leverage retailer relationships to strengthen brand presence at the point of sale.

5. Sales Operations & Reporting

  • Track primary and secondary sales, generate region-wise sales reports and analyze performance trends.
  • Work closely with supply chain and logistics to ensure product availability across the region.
  • Maintain data accuracy in sales systems and ensure timely reporting to senior leadership.

6. Cross-functional Collaboration

  • Liaise with marketing, logistics, HR, finance, and administration teams for seamless business execution.
  • Provide market intelligence to the product and pricing teams for effective decision-making.

Preferred candidate profile

  • Education: Graduate in any discipline; MBA in Sales/Marketing preferred.
  • Experience: of experience in General Trade Sales, preferably in the FMCG beverages or water category, with at least 3 years in a leadership role. (Preferred age: Below 40)
  • Languages: Tamil, English & Hindi
  • Regional Exposure: Strong understanding of the Tamil Nadu market, especially ROTN districts.

Interested Candidates kindly send resumes to

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