
Sales Manager
1 day ago
Role & responsibilities
1. Sales Strategy & Execution
- Develop and implement region-specific GT sales plans to drive volume and value growth.
- Monitor sales targets and ensure timely achievement of business objectives across territories.
- Analyze market trends and competitor activities to revise sales strategies as needed.
2. Distribution & Channel Management
- Expand and strengthen the distributor network to ensure optimum market coverage.
- Oversee distributor ROI, stock levels, order fulfilment, and timely claim settlements.
- Build strong relationships with wholesalers, retailers, and channel partners.
3. Team Leadership & Performance Management
- Lead a team of Area Sales Managers (ASMs), Sales Executives (SEs) and Sales Officers (SOs).
- Set clear KPIs, review team performance regularly, and provide coaching for continuous improvement.
- Conduct market visits to ensure effective field execution and team engagement.
4. Trade Marketing Execution
- Implement and monitor trade promotion activities, schemes, and new product launches.
- Ensure retail execution excellence visibility, merchandising, pricing, and planogram adherence.
- Leverage retailer relationships to strengthen brand presence at the point of sale.
5. Sales Operations & Reporting
- Track primary and secondary sales, generate region-wise sales reports and analyze performance trends.
- Work closely with supply chain and logistics to ensure product availability across the region.
- Maintain data accuracy in sales systems and ensure timely reporting to senior leadership.
6. Cross-functional Collaboration
- Liaise with marketing, logistics, HR, finance, and administration teams for seamless business execution.
- Provide market intelligence to the product and pricing teams for effective decision-making.
Preferred candidate profile
- Education: Graduate in any discipline; MBA in Sales/Marketing preferred.
- Experience: of experience in General Trade Sales, preferably in the FMCG beverages or water category, with at least 3 years in a leadership role. (Preferred age: Below 40)
- Languages: Tamil, English & Hindi
- Regional Exposure: Strong understanding of the Tamil Nadu market, especially ROTN districts.
Interested Candidates kindly send resumes to
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