Sales Manager

10 hours ago

Coimbatore, Tamil Nadu, India Merlis Hotels Coimbatore Full time ₹ 9,00,000 - ₹ 12,00,000 per year

As the
Sales Manager
at Merlis Coimbatore, you will be responsible for driving revenue growth through proactive sales initiatives, key account management, and strategic market development. You will play a critical role in positioning the hotel as the preferred destination for business travelers, corporate events, and social gatherings. This position demands a dynamic professional with strong relationship-building skills, a deep understanding of the hospitality market, and the ability to convert opportunities into sustained business partnerships.

Merlis Coimbatore is an elegant new luxury hotel set amidst 4 acres of serene landscapes, ideally located just 2 kilometers from Coimbatore International Airport. The hotel features 142 meticulously designed rooms, five premium dining outlets, and an array of world-class facilities, including two grand ballrooms, a spacious banquet lawn, and six well-equipped meeting rooms. For relaxation and wellness, guests can enjoy a state-of-the-art health club featuring a spa, gym, and swimming pool. Designed with versatility in mind, Merlis Coimbatore is the perfect destination for corporate MICE functions, large weddings, and distinctive residential-style gatherings that promise an unforgettable experience for every guest.

Duties and Responsibilities
Sales Strategy and Market Development

  • Develop and implement sales strategies to achieve room, banquet, and F&B revenue targets.
  • Identify new business opportunities across corporate, MICE, travel trade, and wedding segments.
  • Conduct regular market research and competitor analysis to identify trends and growth areas.
  • Build strong relationships with key accounts, travel agents, and event planners.

Client Relationship Management

  • Maintain regular communication with clients to ensure satisfaction, loyalty, and repeat business.
  • Conduct site inspections, presentations, and negotiations to secure new bookings.
  • Work closely with the Banquet and F&B teams to customize event proposals and packages.
  • Handle client queries and feedback promptly to ensure exceptional service delivery.

Revenue and Performance Management

  • Monitor sales performance metrics, prepare forecasts, and report on market performance to management.
  • Collaborate with the Revenue Manager to optimize pricing, promotions, and yield strategies.
  • Track monthly sales performance and assist in budgeting and revenue planning.

Collaboration and Coordination

  • Partner with the Marketing and PR teams to develop promotional campaigns and partnerships.
  • Coordinate with the Reservations and Front Office teams to ensure a seamless guest experience.
  • Represent the hotel at trade shows, exhibitions, and local networking events to enhance brand visibility.

Team Leadership and Development

  • Mentor and support the Sales Executives to achieve individual and departmental goals.
  • Conduct regular team briefings and training on sales techniques, brand standards, and customer engagement.
  • Promote a proactive, results-driven culture within the sales team.

Continuous Improvement

  • Gather client feedback and market intelligence to refine sales strategies.
  • Introduce creative sales approaches to increase market share and profitability.
  • Ensure Merlis Coimbatore maintains strong brand presence and competitive positioning in the region.

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