Area Sales Manager

2 days ago

Mumbai, Maharashtra, India Edifice Medical Technologies Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role Overview:

The Area Sales Manager (ASM) will be responsible for driving
direct sales and adoption of FibroScan systems
across assigned territories. The role focuses on expanding FibroScan's footprint across
Diabetology, Hepatology, Gastroenterology, Cardiology, and Radiology
by developing strong institutional partnerships, conducting clinical demonstrations, and organizing awareness initiatives to promote liver and metabolic health assessment.

Key Responsibilities:
Sales & Business Development

  • Achieve monthly and quarterly
    sales targets
    for FibroScan systems through direct institutional sales.
  • Identify and onboard new
    hospitals, diagnostic centers, and specialist clinics
    for FibroScan installations.
  • Build and manage relationships with
    diabetologists, gastroenterologists, hepatologists, cardiologists, and radiologists
    to drive clinical adoption.
  • Conduct
    on-site demos and clinical validation sessions
    to showcase system accuracy, ease of use, and diagnostic impact.
  • Engage with hospital management, procurement, and finance teams for proposal presentations and commercial negotiations.
  • Maintain a structured pipeline and report all leads, demos, and conversions through CRM tools.

Market Development & Awareness

  • Plan and execute
    FibroScan screening camps
    and
    awareness programs
    in collaboration with hospitals and specialists.
  • Initiate
    corporate health screening drives
    focusing on liver and metabolic health risk detection.
  • Support hospitals in developing
    "Liver Health" and "Metabolic Health Privilege" programs
    for patient engagement.
  • Participate in
    medical conferences, CMEs, and state-level events
    in the fields of Diabetology, Cardiology, Radiology, and Hepatology to promote technology visibility.

Cross-functional Collaboration & Reporting

  • Coordinate with
    clinical application teams
    for demos, data presentations, and post-installation training.
  • Provide continuous
    market intelligence
    — competitor pricing, customer feedback, and emerging applications.
  • Submit structured
    weekly and monthly reports
    on lead funnel, demo performance, and revenue progress.

Desired Profile:

  • Bachelor's degree in
    Biomedical Engineering / Life Sciences / Pharma / Healthcare Management
    (MBA preferred).
  • 3–6 years of sales experience in
    medical capital equipment
    , ideally in imaging, hepatology, or metabolic disease domains.
  • Strong communication and scientific presentation skills to engage with clinicians and hospital management.
  • Highly motivated, self-driven, and capable of independent field operations.
  • Willingness to travel extensively within the assigned region.

Job Title:
Area Sales Manager

Department:
Diagnostics Division

Location:
Mumbai

Travel:
20–40%

Role Type:
Full-Time

Joining Date:
Immediate

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