Area Sales Manager

About us:

The Sleep Company is India's leading comfort innovation company and the creator of revolutionary patented SmartGRID mattress. Founded in 2019 by husband-wife duo, Priyanka Salot & Harshil Salot (IIM Calcutta alumni). The company aims to revolutionize the way people sleep across the World.

SmartGRID technology is designed with a mission to provide the ultimate sleep experience, with superior support, comfort, and durability. Our product line includes mattresses, adjustable beds, office chairs, pillows, bedding accessories, and more.

TSC: Growth Highlights

• The Sleep Company has been Certified as Great Place to work 2025.

• The Sleep Company has been awarded Retail Start-up of the Year at The Entrepreneur Awards.
• Priyanka Salot & Harshil Salot has been listed in the Fortune 40 under List.

• Priyanka Salot has been listed in the BW Disrupt 40 under 40.

• The company has so far raised INR 177 cr in a Series B funding round led by Premji Invest, Fireside Ventures, and Alteria Capital, and it raised INR 13.4 cr in the pre-Series A funding round.
• Furthermore, it boasts of a 200 cr ARR rate as of October 2022 and has clocked in a 400% YoY growth. By 2024, we are aiming to become an INR 500 cr business and hit INR 1000 CR within 4-5 years.

• Introduced Mr. Anil Kapoor as our first-ever, official Brand Ambassador.

Why Choose US?

• Be a part of Building a Global Brand.

• Challenging yet Enjoyable work Environment.

• Take the responsibilities from Day One.

• Become a part of an Ever-Growing Dynamic Team.

Department: Retail

Role: Area Manager

Location: Mumbai

Job Summary: As an Area Sales Manager at The Sleep Company, your main responsibility will be to oversee and drive Sales and Store Operations in a designated geographic area. Your primary goal is to achieve and surpass sales targets, adhere to company SOP, manage leads effectively, handle team management, and ensure overall store operations run smoothly. In this role, you will lead a team of store managers and collaborate closely with cross-functional teams to develop and execute successful sales strategies.

Responsibilities:

Sales Strategy and Planning:

• Devise and implement comprehensive sales strategies to achieve growth and meet targets in the assigned territory. Analyze market trends, customer needs, and competitor activities to identify opportunities and challenges.

• Team Leadership

• Recruit, train, and motivate a team of customer representatives executives and store managers to maximize their performance. Provide coaching and guidance to ensure store team members meet individual and collective objectives.

Territory Management:

• Segment the area and allocate sales targets to the store teams accordingly. Monitor sales performance across the area and take necessary corrective actions.

• Customer Relationship Management

• Build and maintain strong relationships with key customers. Address customer inquiries, complaints, and concerns promptly to ensure high levels of customer satisfaction.

Sales Performance Analysis:

• Regularly review sales data, performance reports, and metrics to assess progress towards goals. Analyze sales figures, identify trends, and propose strategies for improvement.

Market Expansion:

• Identify potential market opportunities and untapped areas for business expansion. Implement plans to penetrate new markets and increase the company's market share.

Collaboration and Coordination:

• Collaborate with Head Office, Customer Care Team, Marketing, Accounts, Warehouse, and Logistic teams to align sales strategies with overall business objectives. Coordinate with other departments to ensure seamless operations and effective problem-solving.

Reporting:

• Prepare and submit accurate and timely sales reports, forecasts, and budgets to senior management.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or a related field. An MBA is a plus.

• Proven experience in sales management, preferably in the mattress or bedding industry.

• Demonstrated track record of achieving and exceeding sales targets.

• Strong leadership and team management skills.

• Excellent communication, negotiation, and interpersonal skills.

• Ability to analyse data, interpret market trends, and make data-driven decisions.

• Willingness to travel within the assigned area and occasionally to other regions.

• Flexibility to work on weekends, during sale periods, and festivals.

This job description outlines the core responsibilities and qualifications expected from an Area Sales Manager at The Sleep Company. Please note that specific duties and requirements may vary based on the company's needs and objectives.