Director of Consumer Growth

2 days ago

Bengaluru, Karnataka, India Weekday Full time ₹ 6,00,000 - ₹ 18,00,000 per year

This role is for one of our clients

Industry: Marketing

Seniority level: Mid-Senior level

Min Experience: 8 years

Location: Bangalore

JobType: full-time

We are seeking a dynamic and growth-oriented Director of Consumer Growth & Brand to lead marketing initiatives that drive customer acquisition, engagement, and loyalty across emerging markets. You will own end-to-end marketing execution while shaping strategies for multi-channel brand presence, performance marketing, CRM, and localized activations. This high-impact role reports directly to the founders and offers the opportunity to influence business growth at scale.

Key Responsibilities

Strategic Marketing Leadership

Define and execute the company's marketing strategy across brand, performance, CRM, and offline channels.

Translate consumer insights into actionable marketing plans that drive acquisition, engagement, and retention.

Growth & Loyalty Programs

Build, scale, and optimize the Membership & Loyalty Program, crafting offers and repeat-purchase loops to enhance customer lifetime value.

Design retention strategies tailored for Tier 2–5 markets, using data-driven approaches to maximize engagement.

Multi-Channel Campaign Execution

Plan and implement integrated digital campaigns across Meta, Google, and other platforms.

Lead localized offline campaigns, activations, and events to engage smaller towns and emerging markets.

Manage festive, product launch, and store-opening marketing calendars.

Team & Stakeholder Management

Lead a small in-house team and external agency partners, ensuring timely and high-quality campaign delivery.

Collaborate cross-functionally with product, analytics, operations, and supply chain teams to maximize marketing impact.

Performance & Budget Management

Own marketing budgets and optimize spends to improve CAC, LTV, and ROI.

Track, analyze, and report on campaign performance metrics to inform continuous improvement.

What We're Looking For

7–12 years of experience in B2C marketing, preferably in retail, FMCG, consumer internet, or D2C sectors.

Proven success in multi-channel marketing, including digital, offline, and CRM-driven campaigns.

Hands-on experience designing and scaling loyalty or membership programs.

Strong understanding of Tier 2–5 consumer behavior and localized marketing strategies.

Strategic thinker with excellent executional skills and data-driven decision-making ability.

Comfortable in fast-paced, founder-led environments and capable of building marketing systems from scratch.

Core Skills

Consumer Marketing \u007C Brand Strategy \u007C B2C Growth \u007C Retail Marketing \u007C Digital & Offline Marketing \u007C CRM & Loyalty Programs \u007C Multi-Channel Campaigns \u007C Emerging Market Strategies

  • Creative Director

    2 weeks ago

    Bengaluru, Karnataka, India Growth Fusion Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Job Title:Video Editor (Creative Director)Location:Bangalore, India (Onsite)Company:Growth Fusion – A Performance Marketing CompanyAbout Us :Growth Fusion is a high-growth performance marketing company driving millions in annual ad spend across insurance, finance, home services, and other verticals. We leverage cutting-edge technology, data, and creative...

  • Director - Product Management - Product Growth

    2 weeks ago

    Bengaluru, Karnataka, India Sampoorna Consultants Full time ₹ 15,00,000 - ₹ 20,00,000 per year

    Job Title: Director- Product Management-Product Growth - J Student Learning PlatformOverview:We are seeking a strategic and innovative Director of Product Management (Growth) to lead the development and growth of our Student Learning Platform from a Free User perspective.The ideal candidate will oversee a team of product managers and collaborate with...

  • Director - Product Management - Product Growth

    4 days ago

    Bengaluru, Karnataka, India Sampoorna Consultants Pvt. Ltd Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Title: Director of Product Management (Growth) - J49471- Student Learning PlatformOverview:We are seeking a strategic and innovative Director of Product Management (Growth) to lead the development and growth of our Student Learning Platform from a Free User perspective.The ideal candidate will oversee a team of product managers and collaborate with...

  • Director - Account Growth

    2 weeks ago

    Bengaluru, Karnataka, India Anakin (YC S21) Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Description: Director - Account GrowthLocation:Bangalore, India (In-office, Monday to Friday)The OpportunityAs an Account Growth Leader, you will own the strategy and execution for driving revenue expansion and retention across key customer accounts. This senior role requires a blend of strategic thinking, customer advocacy, and business acumen to unlock...

  • Growth Hacker

    1 week ago

    Bengaluru, Karnataka, India House Of Zelena Full time ₹ 14,00,000 - ₹ 28,00,000 per year

    We're Hiring: Growth LeadLocation: Bangalore, On-siteType: Full-timeSalary: ₹12–14 LPAHouse of Zelena is redefining how India supports mothers with comfortwear, care, and community. As we enter our next phase of scale, we're looking for a Growth Lead who can take full ownership of revenue growth across the funnel from awareness to conversion to...

  • Growth Marketing Specialist

    2 days ago

    Bengaluru, Karnataka, India Finalroundai Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Responsibilities:Performance Marketing (Core Focus - 50%)Execute and optimize paid campaigns (Google, Meta, LinkedIn, TikTok) with a focus on converting free users into paid subscribers at efficient CACs.Manage ad ops — budgets, targeting, creative testing, and reporting — under guidance from the Director of Growth Marketing.Proven track record of...

  • Director - Account Growth

    4 days ago

    Bengaluru, Karnataka, India, Karnataka Anakin Full time

    Job Description: Director - Account GrowthLocation: Bangalore, India (In-office, Monday to Friday)The OpportunityAs an Account Growth Leader, you will own the strategy and execution for driving revenue expansion and retention across key customer accounts. This senior role requires a blend of strategic thinking, customer advocacy, and business acumen to...

  • Lead - Consumer Insights

    2 weeks ago

    Bengaluru, Karnataka, India Licious Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    About LiciousWe are Licious and we are a Bengaluru-based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies, and friends. We pride ourselves on being India's most successful D2C food-tech brand operating in 20 cities across the country, delighting over 32 lac customers with our de-licious fresh meat and...

  • Growth Marketing Specialist

    2 days ago

    Bengaluru, Karnataka, India Finalroundai Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Responsibilities: Performance Marketing (Core Focus - 50%) Execute and optimize paid campaigns (Google, Meta, LinkedIn, TikTok) with a focus on converting free users into paid subscribers at efficient CACs. Manage ad ops — budgets, targeting, creative testing, and reporting — under guidance from the Director of Growth...

  • Growth Marketing Specialist

    2 days ago

    Bengaluru, Karnataka, India Finalroundai Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Responsibilities:Performance Marketing (Core Focus - 50%)Execute and optimize paid campaigns (Google, Meta, LinkedIn, TikTok) with a focus on converting free users into paid subscribers at efficient CACs.Manage ad ops — budgets, targeting, creative testing, and reporting — under guidance from the Director of Growth Marketing.Proven track record of...