Consumer Marketing Manager

5 days ago

Bengaluru, Karnataka, India Delhivery Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Location:
Bangalore

Function:
Marketing

Role:
Marketing Manager

Grade
: Senior Manager/Director

About Delhivery:

Delhivery is India's largest logistics company, powering commerce through technology, infrastructure, and innovation. With a mission to make logistics faster, more reliable, and more transparent, we serve thousands of businesses and millions of consumers across the country.

About Delhivery Direct:

Delhivery Direct is our consumer-facing shipping platform, enabling individuals to send and receive parcels conveniently across India — from intercity deliveries to hyperlocal shipments.

We're looking for a
Marketing Manager
to build and scale
awareness and consideration
for Delhivery Direct — someone who lives and breathes digital culture, understands the pulse of the consumer, and knows how to drive conversations that move markets.

Key Responsibilities

  • Own awareness and engagement:
    Build top-of-funnel visibility for Delhivery Direct through always-on digital campaigns, influencer marketing, and social storytelling.
  • Influencer and creator partnerships:
    Identify, onboard, and manage influencers across platforms to bring Delhivery Direct to life in culture-relevant ways.
  • Seasonal and occasion-based campaigns:
    Plan and execute high-frequency campaigns around festive periods, gifting seasons, and shipping demand peaks.
  • Social-first marketing:
    Lead content ideation and narrative development for Instagram, YouTube, and emerging platforms — staying ahead of trends and cultural moments.
  • Program management:
    Collaborate cross-functionally with design, product, and operations teams to ensure smooth and timely campaign rollouts.
  • Performance tracking:
    Measure campaign effectiveness using brand lift, awareness metrics, and engagement KPIs; iterate quickly based on learnings.

What We're Looking For

  • 4-6 years of experience in
    consumer marketing
    at a leading internet or consumer services brand (Zomato, Swiggy, Urban Company, Meesho, Dunzo, etc.).
  • Proven ability to run
    high-velocity digital and influencer campaigns
    .
  • A
    social-first thinker
    who lives on the internet, understands trends, and knows how to make brands part of the conversation.
  • Execution powerhouse
    – strong project management skills with the ability to run multiple campaigns in parallel.
  • Comfortable working with
    agency and creator ecosystems
    and managing budgets effectively.
  • Strong understanding of
    consumer behavior, digital platforms, and brand storytelling
    .

Why Delhivery

  • Be part of India's most trusted logistics brand entering the next phase of consumer growth.
  • Work in a high-ownership, fast-moving environment where ideas turn into campaigns quickly.
  • Shape how millions of Indians experience logistics directly for the first time.

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