Growth Marketing Manager

Growth Marketing Manager – Regional Growth- Job Description

As Growth Marketing Manager – Regional Growth you will be a strategic driver for sustainable revenue growth and profitability in the assigned region. This role blends data-driven marketing with a deep understanding of regional consumer behavior, leveraging performance channels, CRM, and hyperlocal campaigns to maximize ROI.

Responsibilities:

1. Business Ownership &Revenue Management

● Own the regional revenue targets — set revenue growth targets, optimize marketing spend, and ensure positive ROI.

● Allocate budgets across channels and campaigns to achieve maximum impact and profitability.

● Track and report on marketing contribution to sales, gross margin, and net profitability.

● Forecast and manage quarterly/annual marketing budgets for the region.

1. Strategic Planning & Growth

● Develop region-specific growth roadmaps based on consumer insights, competitive intelligence, and market trends.

● Segment customers using RFM, AOV, CLV, and regional insights to identify high-performing personas.

● Translate persona insights into tailored acquisition, retention, and brand- building strategies that maximize customer lifetime value.

● Integrate digital performance marketing, CRM, and offline activations to drive store footfall and eCommerce sales.

1. Performance Marketing & CRM

● Manage digital campaigns (Meta, Google, YouTube, etc.) targeted to your region.

● Drive customer acquisition and track campaign ROI across digital + offline.

● Collaborate with the CRM team to launch region-specific SMS, email, and WhatsApp journeys for customer engagement and reactivation.

1. Full-Funnel Growth & Campaign Optimization

● Connect top-of-funnel (awareness, traffic) activities to bottom-funnel outcomes (conversion, retention, lifetime value).

● Plan, execute, and optimize campaigns across search, social, display, and programmatic with a focus on conversion and customer acquisition cost efficiency.

● Continuously A/B test ad creatives, targeting, and formats to improve performance metrics.

1. Reporting & Analysis

● Monitor and report KPIs such as ROAS,CAC, traffic, conversion, footfall uplift, and campaign ROI.

● Produce detailed regional performance reports with actionable insights and recommendations.

● Use analytics tools (Google Analytics, Ads Manager, CRM dashboards) to track attribution across channels.

Candidate Profile

● 5+ years of experience in performance marketing or growth roles.MBA/PGP /PGDM Marketing

● Prior P&L or budget ownership experience, with a track record of balancing growth, ROI, and profitability.

Technical & Analytical Skills

● Expertise in customer segmentation, personas, and growth drivers (RFM, AOV, CLV, CAC/ROAS).

● Skilled in attribution modeling, funnel optimization, and campaign experimentation (A/B testing, creative optimization, campaign innovation).

● Strong ability to connect brand-building efforts (top-of-funnel awareness) with business outcomes (conversion, retention, LTV).

● Skilled in developing region-specific growth roadmaps using consumer insights, competitive intelligence, and market trends.

● Adept at budget allocation across channels to maximize ROI and drive sustainable, profitable growth.

Key Skills & Competencies

● Business Acumen: Proven ability to link marketing decisions to business P&L outcomes.

● Strategic Thinking: Ability to align marketing initiatives with business growth goals and adapt strategies for regional nuances.

● Analytical Mindset: Strong capability in interpreting marketing data, identifying trends, and making data-led decisions.

● Market Knowledge: Understanding of the cultural, economic, and consumer drivers.

● Customer-Centricity: Deep understanding of consumer behavior and journey optimization.