Growth Marketing Manager

2 days ago

Bengaluru, Karnataka, India The Kenko Life Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role

We are seeking an experienced and data-driven Growth Marketing Manager
to lead our customer acquisition, engagement, and retention efforts. You will be instrumental in scaling our business by building and optimizing performance marketing campaigns across various channels, ensuring a clear return on investment (ROI). This role requires a blend of creative thinking, analytical rigor, and a hands-on approach to experimentation.

Key Responsibilities

  • Customer Growth Strategy:
    Develop and execute strategies to drive customer acquisition, increase engagement, and improve retention across all channels, including paid, organic, and referral programs.
  • Performance Marketing:
    Build, manage, and scale paid advertising campaigns on major platforms (e.g., Meta/Facebook, Google Ads, influencer collaborations, and affiliate networks) with a focus on achieving measurable ROI.
  • Conversion Optimization:
    Collaborate closely with Product, Design, and Content teams to create, test, and optimize high-converting landing pages and user funnels.
  • Experimentation:
    Lead growth experiments across the entire user journey, from funnel optimizations and A/B testing to piloting new marketing channels and technologies.
  • Analytics & Reporting:
    Establish and maintain clear data dashboards to track key metrics, including Customer Acquisition Cost (CAC), Lifetime Value (LTV), and campaign performance. Translate data insights into actionable strategies.
  • Brand Alignment:
    Partner with the Brand and Creative teams to ensure all growth initiatives are authentic, simple, and consistent with the company's brand voice and identity.

Qualifications

  • Experience:
    3-5 years of hands-on experience in a Growth or Performance Marketing role, preferably within a Direct-to-Consumer (D2C), Fintech, or Consumer Technology company.
  • Digital Expertise:
    Deep functional knowledge of digital marketing channels, attribution models, and growth loop principles.
  • Mindset:
    A combination of creative storytelling ability and a strong, data-first analytical approach (comfortable working extensively with data and spreadsheets).
  • Work Style:
    Proven ability to thrive in a fast-paced, lean, and highly iterative environment where constant experimentation is necessary.
  • Bonus Experience:
    Prior experience in Healthtech, managing subscription-based models, or working in the Fintech industry is a plus.

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