Growth Marketing Manager

Growth Marketing Manager

Location:
Bengaluru

Type:
Full-time

Department:
Marketing

About Konfirmity

Konfirmity is redefining security-driven compliance for companies that can't afford to get it wrong. We serve three critical markets: enterprise-selling companies navigating complex security requirements, fintechs managing license obligations, and healthtech organizations protecting PHI.

We're not consultants or advisors—we're builders. We solve problems with technology and AI that our competitors are still talking about in whitepapers. Our platform does the heavy lifting so compliance becomes a competitive advantage, not a blocker.

About the Role

We're looking for a Growth Marketing Manager who will be instrumental in taking Konfirmity from point A to point B. This isn't just another marketing role—you'll be the architect of our growth engine, blending digital excellence with real-world community building to drive meaningful business impact.

You'll own the full spectrum of growth initiatives, from crafting SEO-optimized content strategies to hosting intimate dinners with CISOs and compliance leaders. If you thrive on experimentation, data-driven decisions, and building something from the ground up in a high-stakes market, this role is for you.

What You'll OwnContent & Digital Presence

• Develop and execute a comprehensive content strategy that drives organic growth and positions Konfirmity as the go-to solution in security-driven compliance
• Lead SEO initiatives including AI-powered SEO tactics to capture high-intent traffic from CISOs, compliance officers, and technical decision-makers
• Create compelling content across formats (blog posts, whitepapers, case studies, video scripts) that speaks directly to the pain points of enterprise sellers, fintechs, and healthtech companies
• Build and optimize our content distribution engine for maximum reach and conversion in B2B and regulated industries

Social Media & Community

• Own and grow our presence on LinkedIn and Twitter, turning followers into engaged community members in the security, compliance, and regulated industries
• Develop platform-specific strategies that balance thought leadership (security trends, compliance updates), product education, technical insights, and brand personality
• Engage authentically with CISOs, compliance officers, founders, and technical decision-makers—fostering conversations and building relationships
• Monitor industry trends, regulatory changes, and security news to identify opportunities for Konfirmity to join relevant conversations and demonstrate expertise

Partnerships & Affiliate Programs

• Build and manage a strategic partnership ecosystem with security consultants, compliance advisors, auditors, and complementary SaaS platforms
• Identify, recruit, and onboard affiliate partners and referral sources who serve our target markets (enterprise vendors, fintechs, healthtech)
• Create compelling partnership packages, commission structures, and enablement materials that make it easy for partners to recommend Konfirmity
• Develop co-marketing initiatives with partners that expand reach and credibility in the compliance and security communities
• Track and optimize partner performance, ensuring strong ROI on partnership investments
• Cultivate long-term relationships that create sustainable, scalable revenue channels

Growth Experimentation & Events

• Design and execute offline growth initiatives including lunch and learns with CISOs, closed dinners with compliance leaders, industry meetups at security conferences, and executive roundtables
• Identify and test new growth channels—from guerrilla marketing tactics to emerging platforms where technical buyers spend time
• Build strategic relationships with industry influencers, security practitioners, and potential advocates
• Create memorable experiences that convert prospects into customers and customers into champions
• Represent Konfirmity at key industry events (RSA, Black Hat, fintech/healthtech conferences)

Strategy & Analytics

• Define growth KPIs and build dashboards to track what's working (and what's not)
• Run growth experiments with clear hypotheses, measure results, and iterate quickly
• Analyze user behavior, market trends, and competitive landscape to identify growth opportunities
• Report on performance and insights to leadership, making data-backed recommendations

What We're Looking ForRequired

• 3-5 years of experience in growth marketing, preferably at a B2B SaaS, enterprise software, or digital-native company
• Proven track record of driving measurable growth through multiple channels in technical or regulated industries
• Deep understanding of SEO best practices and content marketing strategies for B2B audiences
• Experience with AI tools for content creation and optimization
• Strong writer and storyteller who can translate complex technical concepts into compelling narratives
• Data-driven mindset with proficiency in analytics tools (Google Analytics, social analytics, etc.)
• Comfortable operating independently and making decisions with limited oversight in a fast-paced environment
• Experience planning and executing successful events and community initiatives for technical or executive audiences
• Strong relationship-building and negotiation skills for partnership development

Bonus Points

• Experience in compliance, security, fintech, healthtech, or enterprise SaaS
• Understanding of SOC 2, ISO 27001, HIPAA, GDPR, or financial regulatory frameworks
• Track record of building successful affiliate or referral programs
• Existing network of potential partners or affiliates in the security/compliance space
• Familiarity with partnership management tools and affiliate platforms
• Experience with marketing automation platforms and CRM systems
• Active personal brand or presence in security, compliance, or fintech communities
• Experience with video content creation and multimedia storytelling
• Previous experience in an early-stage or high-growth startup environment
• Comfort speaking the language of CISOs, compliance officers, and technical buyers

What Success Looks Like

In 30 days:
You've audited our current marketing efforts, identified quick wins, mapped out our ideal customer profiles (enterprise sellers, fintechs, healthtech), and begun implementing improvements to our content and social strategy. You understand our product deeply and can articulate our value proposition to technical buyers.

In 90 days:
You've launched at least 3-5 growth experiments across different channels, hosted your first event or executive dinner, signed your first 3-5 partnerships or affiliates, established clear metrics and reporting cadences, and are driving measurable increases in qualified traffic and pipeline.

In 6 months:
You've built a predictable growth engine with multiple channels (SEO, social, partnerships, events) contributing to pipeline, established Konfirmity as a recognized voice in the security and compliance community, grown our LinkedIn following by 50-100%, and have clear insights into CAC and channel ROI.

In 1 year:
You've significantly moved the needle on key business metrics (3-5x growth in organic traffic, 10+ active partnerships generating revenue, consistent pipeline from owned channels), built a thriving community of practitioners and advocates, created repeatable playbooks and systems, and potentially built a small team beneath you as we scale.

Why Join Konfirmity?

• Impact:
  Your work will directly influence the company's trajectory. You'll see the results of your efforts in real-time.
• Autonomy:
  We trust you to experiment, fail fast, and find what works. You'll have the freedom to test bold ideas.
• Resources:
  Dedicated budget for events, content creation, tools (analytics, SEO, automation platforms), and paid experiments. You'll have what you need to win.
• Growth:
  As we scale, you'll scale with us—both in terms of responsibility and career progression.
• Market:
  You're entering a massive, growing market where compliance is no longer optional. Every company needs what we're building.

Our Values

Small Team, Sky-High Ambitions

We're lean and we move fast. No bureaucracy, no endless meetings. Just exceptional people building something extraordinary.

Torchbearers of Tech & AI

We don't follow trends—we set them. We're pushing the boundaries of what AI can do in compliance and security, and we're damn good at it.

Second to None

We're building the best product in our space, period. If you're not comfortable being part of a team that knows its worth and isn't afraid to show it, this isn't the place for you.

Customer-Obsessed Problem Solvers

We don't do advisory. We don't write reports. We build solutions that actually work. Our customers' problems become our problems, and we don't rest until they're solved.

Builders, Not Talkers

While others are still running workshops and creating frameworks, we're shipping features that change the game. We measure success by impact, not activity.

How to Apply

Send us:

1. Your resume
2. A brief note telling us about a growth experiment you ran, what you learned, and the impact it had (with numbers)
3. Links to your LinkedIn, Twitter, or any content you've created that demonstrates your marketing chops

Bonus:
Tell us one unconventional growth tactic you'd test for Konfirmity in the first 90 days.

We review applications on a rolling basis and move quickly for the right candidates.

1. Konfirmity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.