Manager - Brand Marketing
2 days ago
Role & responsibilities:
- Leading the Performance Marketing, Digital marketing charters for Large BU.
- Driving key growth programs for Business growth, Customer acquisition
To succeed in this role:
- Ability to translate complex business and consumer tasks into brand propositions with deep
consumer connect.
- Minimum 3+ years of experience in a core brand management profiles having managed a
complete brand development lifecycle from brand development to GTM
- Understanding of different media vehicles, experience of working with ag
- Educational background Graduation, MBA from premium institutes.
- Ability to independently craft brand architecture and strategy playbooks
- Be comfortable with both creative and business dimensions of marketing
- Comfortable to strategize and execute large scale branding and marketing communication
campaigns
- Think about brand beyond communication and develop a holistic brand experience from
packaging to after sale service across consumer touch points
- Understand the partner eco-system to bring the right business partners to a project and help
nurture those relationships
- Worked on influencer marketing campaigns.
- Project management/organisational skills.
- Educational background Graduation, MBA from premium institutes.
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