Brand Marketing Manager

About PhonePe Limited:

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

PhonePe's portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you're excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us

Role Overview:

We are looking for a dynamic and results-oriented Brand Marketing Manager to own the marketing charter for one of our key business verticals. As the voice of the consumer, you will champion our brand and business objectives, translating deep business context into sharply focused marketing strategies and executing them with excellence.

This is a high-impact role that requires first-principles thinking, a strong creative flair, and the ability to manage complex projects and stakeholders. Reporting to a senior marketing leader, you will work cross-functionally with teams across Product, Business, Analytics, Tech, and more to drive measurable growth and build a beloved brand. Success in this role demands a high degree of accountability, strategic clarity, and a passion for execution.

Key Responsibilities:

• Business Acumen & Strategy: Drive growth for your assigned business vertical through an integrated marketing approach. This requires deep category and business understanding, diving into annual plans, and translating business data into actionable marketing strategies.
• End-to-End Campaign Management: Define marketing objectives and translate them into clear communication, media, and research plans. Drive execution excellence by proactively planning campaigns, managing partners, and ensuring high-quality output on time and within budget.
• Integrated Media Planning: Leverage your understanding of all media channels—including traditional (TV, Print), digital (Paid, Owned, Earned), CRM, and in-app merchandising—to define clear problem statements and measure impact effectively.
• Consumer Insights & Research: Utilize qualitative and quantitative data to generate insights that power strategy, creative development, media planning, and impact measurement. Prior experience with Brand Tracks, U&A studies, and other key research methodologies is mandatory.
• Stakeholder Management: Manage, influence, and collaborate with key internal and external stakeholders. Navigate the system to seek clarity, drive decision-making, and negotiate effectively to achieve marketing goals.

Qualifications & Skills:

• Education & Experience: An MBA from a Tier-1 college with 5-7 years of holistic brand marketing experience, ideally with a mix of top-tier FMCG and high-growth internet/tech companies.
• Strategic & Analytical Thinking: A strategic, first-principles thinker with a strong analytical bent of mind. Comfortable translating disparate business, media, and research data into sharp, actionable insights.
• Execution & Ownership: A high degree of ownership and accountability, with a bias for action and a proven track record of operational and program management excellence.
• Stakeholder Management: Excellent relationship management skills; the ability to influence decision-making, manage ambiguity, and collaborate effectively with a wide range of stakeholders.
• Marketing Craft: Deep understanding of the full marketing mix, with proven ability to write inspiring and effective briefs for creative, media, and research agencies.
• Agency Management: Demonstrable experience in managing a roster of top-tier creative, research, and media agency partners to deliver outstanding work.
• Resilience & Agility: A self-starter who thrives in a fast-paced, agile environment and can adapt ways of working to achieve results.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.

Read more about PhonePe on our blog.