
Marketing & Brand Manager
4 days ago
Job Description:
1.Strategy & Planning
Develop integrated marketing strategies for both verticals (ISP & Solar)
Define buyer personas across residential, commercial, rural, and enterprise segments
Plan and manage budgets for brand and performance campaigns
2.Digital Marketing
Lead campaigns across Google Ads, Meta, LinkedIn, YouTube & SEO
Optimize cost metrics like CPL & CAC, and manage lead funnels
Build and execute content calendars for blogs, email, and social media
3.Offline & BTL
Execute local campaigns: events, hoardings, flyers, kiosks, etc.
Coordinate with vendors and internal teams for timely rollout
Support sales/ops with area-specific promotions and branding
4.Branding & Communication
Ensure consistent brand messaging and visual identity
Create brochures, videos, pitch decks, and sales material
Liaise with designers, agencies, and freelancers as needed
5.CRM & Customer Engagement
Run referral programs, loyalty drives, and feedback surveys
Improve experience via proactive communication and journey mapping
Sync marketing with customer support and installation teams
6.Team & Collaboration
Lead a team or manage external partners for execution
Collaborate with Sales, Product, and Tech on growth initiatives
Report monthly metrics and insights to leadership
Interested candidates can drop their resume/CV on
Job Type: Full-time
Pay: ₹1,000, ₹1,800,000.00 per year
Benefits:
- Cell phone reimbursement
- Paid sick time
- Provident Fund
- Work from home
Application Question(s):
- Do you have experience into making a brand from scratch?
- How many total years of experience you hold?
- How many years of experience you hold in online marketing?
- How many total years of experience you hold in offline marketing?
- How many years of experience you hold into digital marketing?
Work Location: In person
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