Assistant Brand Manager Marketing

Manager/Assistant Manager-Brand & Content Marketing

About 

Furrl is building the next generation of fashion e-commerce in India with a
GenAI discovery platform for homegrown D2C brands

, helping new age women find products that express their unique vibe.

India's D2C market is exploding — over
$100B

in potential — and yet, discovering fresh, differentiated brands remains broken. Furrl is fixing that. We're building a destination that lets users
discover, validate, and shop

from India's most exciting indie labels, all in one place.

Furrl is founded by an IIT Kanpur + Harvard Business School alum with deep experience building businesses from scratch at ITC, Myntra, and most recently, Entrepreneur First India, an early-stage VC, where she built a portfolio of 42 startups. The core team includes experienced leaders from IIT, IIM, Myntra and Meesho.

Location:

HSR Layout, Bangalore

Experience:

2–4 years

Type:

Full-time, Onsite

Responsibilities:

We are building the marketing team at Furrl, and you will be part of an exciting journey of building this product from scratch. We are looking for smart and driven fashionists who are quick to learn, passionate about marketing and retail, and excited about the 0 to 1 journey.

You will expand and enhance the brand's presence online, within communities, and across the app experience with a content-first approach.

Brand & Content Marketing

• Build and strengthen Furrl's brand identity across all marketing channels — social, digital, and on-app.
• Strategize, plan, and execute weekly content calendars for social media and other brand touchpoints.
• Create and curate engaging content — visuals, videos, and copies — that reflect Furrl's tone and aesthetic.
• Collaborate with the design team to maintain brand consistency across campaigns.
• Create content for marketing newsletters and build strategic content Partnerships.
• Own customer communication templates and customer delight strategies on and off the app. This includes innovative content interventions to increase engagement on-app.
• Build the brand's presence in relevant communities — identify, engage, and collaborate with fashion, lifestyle, and D2C communities (online and offline) to grow awareness and partnerships.

● Market Research & Insights

• Conduct research on fashion trends, consumer behavior, and competitor strategies in the D2C and e-commerce space.
• Analyze insights and share recommendations to strengthen brand positioning and creative strategy.

Requirements:

● BBA / BCom degree in Marketing or related fields. MBA degree is desirable but not necessary.

● 2-4 years of experience in
marketing, brand, or content roles

, preferably in a
consumer, D2C, or fashion/e-commerce

setup.

● Strong written and verbal communication skills with demonstrated content writing experience.

● Should be proficient in image and video editing such as creating and editing posts, reels etc. using tools like Canva.

● Should have a keen eye and interest in new-age fashion.

● A proactive, creative thinker with the ability to manage multiple projects in a fast-paced environment.

Bonus points if you

• Have your own social media following or experience creating lifestyle/fashion content.
• Have prior experience in influencer management or brand collaborations.
• Enjoy startup environments and thrive in 0-to-1 journeys with end-to-end ownership

What to get excited about

● Be a part of a strong early team building a massive business. Get the rare chance to see a 0 to 1 journey and be a key member of that journey.

● Generous compensation and benefits

Work with us

Now that we got you interested, reach out for a quick chat. 

Write to us