Brand Marketing Manager

About the company

Treebo Hospitality Ventures
is India's most loved brand and one of the largest chains in the budget segment of hospitality. With a network of 850+ hotels across 120+ cities, Treebo offers travellers the unprecedented value proposition of high-quality stays at affordable prices wherever they go. We are proud of putting dignity back into budget travel where earlier the traveller was forced to contend with poor quality and hygiene.

Treebo Hospitality Ventures masterfully combines engineering prowess with deep hospitality expertise. Our operational ethos is clear and focused from Treebo Club, an innovative distribution platform and extremely rewarding loyalty programme to Hotel Superhero, a cutting-edge SaaS solution and a comprehensive hotel management software.

With a strong technological foundation and a passion for hospitality, THV aims to deliver exceptional experiences across our diverse portfolio. Our range of brands—Itsy Hotels, Treebo, Treebo Premium and Medalio—provides a symphony of choices that blend quality, comfort and affordability.

Treebo
is a Great Places to Work certified organisation. We take immense pride in our culture which is built on a strong foundation of 7 values. Some of these values include - "Exhibit Owner Mindset" and "Have the humility and hunger to learn and help learn", amongst others. We strongly believe in offering our people - "Treebs", as they are called - unmatched opportunities to learn and grow. If you're looking to work at a place that is built on strong fundamentals of business and professional conduct, Treebo is the place for you.

About The Role:

A
Brand Marketing job at Treebo
involves crafting and executing strategies to build and enhance the Treebo brand's identity, visibility, and customer loyalty

Key Responsibilities:

• Strategic Brand Development:
• Develop and implement comprehensive brand strategies to strengthen Treebo's market presence and align with organizational goals.
• Ensure brand consistency across all touchpoints by overseeing the development and application of brand guidelines.
• Campaign Planning and Execution:
• Spearhead the conceptualization, planning, and execution of innovative marketing campaigns, both digital and offline, to drive awareness, engagement, and conversions.
• Spearhead the collaboration with cross-functional teams to ensure campaigns are delivered on time.
• Consumer Insights and Market Analysis:
• Conduct market research and analyze consumer trends to inform brand strategy and campaign planning.
• Monitor competitor activities and identify opportunities to differentiate Treebo in the hospitality space.
• Stakeholder Management:
• Act as the central point of contact for all brand-related activities, managing internal stakeholders and external agency partners.
• Build and maintain strong relationships with key stakeholders to ensure seamless execution of brand initiatives.
• Agency Management:
• Collaborate with multiple stakeholders and external agencies to drive content for social media, influencer marketing and other verticals.
• Guide and review the work of agencies and creative teams to ensure the highest quality output.
• Budget Management:
• Strategically plan, manage, and optimize the brand marketing budget to ensure resources are allocated effectively for maximum ROI.
• Handle end-to-end invoicing and payment processes, ensuring accuracy and timely execution.
• Brand Advocacy:
• Act as a brand ambassador internally and externally, fostering a culture of brand advocacy among employees and stakeholders.
• Team Mentorship:
• Provide guidance and mentorship to the team, fostering a culture of creativity, accountability, and continuous learning.

What are we looking for:

• Bachelor's or Master's degree in Marketing, Business, Mass Communication, or a related field.
• Proven experience as a Brand Manager, preferably in the hospitality or travel industry.
• Strong project management and organizational abilities, with the capacity to multitask and thrive in a dynamic, fast-paced environment.
• Demonstrated expertise in stakeholder management and the ability to build strong, collaborative relationships.
• Proficient in identifying target audiences and crafting impactful, result-driven campaigns