Marketing & Branding specilaist

4 days ago

Bengaluru, Karnataka, India CK Engineers Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Job Title: Marketing & Branding Specialist

Location: Bangalore

Experience: 1 3 Years

Education: MBA / Master's in Marketing or equivalent specialization

Job Summary:

We are looking for a dynamic Marketing and Branding Specialist to manage and lead the company's marketing department. The ideal candidate will be responsible for planning, executing, and managing all marketing and branding activities, including social media management, content creation (video, photo, and graphics), and overall brand positioning. This role requires a creative thinker with strong organizational and leadership skills who can deliver campaigns that align with business objectives.

Key Responsibilities:

1. Marketing Strategy & Planning

  • Develop and implement comprehensive marketing strategies to drive brand awareness and lead generation.
  • Define the marketing calendar, plan campaigns, and schedule posts across all channels.
  • Monitor marketing trends and competitor activities to identify opportunities.

2. Branding & Content Management

  • Manage and enhance the company's brand identity across all platforms.
  • Lead content creation including graphics, videos, photos, and written content.
  • Ensure consistency in messaging, tone, and visual presentation across all campaigns.

3. Social Media & Digital Marketing

  • Plan, create, and manage content for social media platforms (LinkedIn, Instagram, Facebook, etc.).
  • Track performance metrics and optimize campaigns for engagement and conversion.
  • Manage paid advertising campaigns when required.

4. Team & Project Management

  • Manage the marketing department, including external vendors or freelancers for design, video, and content creation.
  • Coordinate with internal teams (sales, product, and management) to align marketing efforts with business goals.
  • Assign tasks, define timelines, and ensure timely execution of marketing activities.

5. Reporting & Analysis

  • Measure and report on the effectiveness of marketing campaigns.
  • Maintain marketing budgets and ensure ROI for campaigns.
  • Provide insights and recommendations to improve marketing strategies.

Required Skills & Competencies:

  • Strong understanding of digital marketing, branding, and content strategy.
  • Proficiency in social media management tools and marketing platforms.
  • Basic design skills for photo, video, and graphics content creation (Canva, Photoshop, Illustrator, Premiere Pro, etc.).
  • Excellent written and verbal communication skills.
  • Ability to lead a team, manage projects, and coordinate multiple activities.
  • Creative, analytical, and results-oriented mindset.

Qualifications & Experience:

  • Education: MBA or Master's degree in Marketing, Branding, or a related field.
  • Experience: 1 – 3 years in marketing, branding, or social media management, preferably in a design, tech, or service-oriented company.

What We Offer:

  • Opportunity to lead and shape the marketing department.
  • Exposure to multi-channel marketing and branding activities.
  • Professional growth and career development opportunities.

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