
AGM- Brand Marketing
6 days ago
Role & responsibilities
Brand Strategy & Leadership
- Define and implement brand strategy in alignment with business goals.
- Ensure consistency of brand identity across digital, traditional, and experiential channels.
- Monitor market trends, consumer insights, and competitive landscape to refine positioning.
- Serve as the central custodian of brand equity and guidelines.
Digital & Traditional Marketing
- Oversee digital campaigns, SEO/SEM, social media, website, and content marketing.
- Drive offline branding through advertising, events, and partnerships.
- Ensure integration of online and offline brand communication.
Communications & PR
- Manage external communications including media relations and press releases.
- Strengthen employer branding and corporate reputation across review platforms.
- Lead internal communications such as newsletters, digital screens, and employee updates.
E-commerce & Channel Branding
- Support e-commerce visibility and product positioning.
- Build branding initiatives with distributors, partners, and alliances.
- Ensure brand-led differentiation across sales channels.
Creative & Compliance
- Guide creative output to ensure quality and adherence to brand guidelines.
- Maintain uniformity in corporate collaterals, documents, and identity formats.
- Encourage innovation in campaign design and storytelling.
Leadership & Collaboration
- Lead and mentor the branding and communication team.
- Manage external agencies and partners to deliver impact.
- Collaborate with business, product, HR, and sales teams to align branding priorities.
- Track performance of branding initiatives and ensure efficient use of budgets.
Preferred candidate profile
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