Branding And Marketing Manager

5 days ago

Bengaluru, Karnataka, India Trident Tech lab Full time ₹ 5,00,000 - ₹ 25,00,000 per year

Job Title: Branding and Marketing Manager

Department: Marketing

Reports to: CEO

Location: Bangalore

Job Type: Full-time

Job Summary:

We are seeking a dynamic and strategic Branding and Marketing Manager to lead the development, implementation, and management of our brand and marketing strategies. The ideal candidate will be responsible for building a strong and consistent brand identity across all channels, driving customer engagement, and ensuring alignment with business goals.

Key Responsibilities:

Brand Management:

  • Develop and execute brand strategies that position the company effectively in the market.
  • Maintain brand consistency across all marketing and communication platforms.
  • Manage brand guidelines and ensure compliance internally and externally.
  • Lead brand refresh initiatives and oversee creative direction for branding assets.

Marketing Strategy & Campaigns:

  • Preparing all marketing collaterals by coordinating with relevant stake holders
  • All Event Managements across India
  • Coordination with external agencies like IESA, ISM etc.
  • Responsible for outside India image building
  • Drive Webinar campaigns by co-ordinating with relevant stake holders
  • Design and implement integrated marketing campaigns (online and offline) to support business objectives.
  • Develop marketing plans that include digital marketing, print advertising, PR, events, and social media.
  • Monitor campaign performance and adjust strategies based on analytics and feedback.
  • Identify opportunities for new marketing channels and partnerships.

Market Research & Analysis:

  • Conduct competitor analysis and market research to identify trends and customer preferences.
  • Use data insights to refine positioning, messaging, and marketing strategies.
  • Monitor customer feedback and industry developments to inform brand evolution.

Team Leadership & Collaboration:

  • Lead and mentor a team of marketing professionals and creatives.
  • Work closely with product, sales, and customer service teams to align messaging and marketing efforts.
  • Manage relationships with external agencies, vendors, and media partners.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Masters preferred.
  • 5+ years of experience in branding and marketing roles, preferably in a managerial capacity.
  • Proven track record of successful brand management and marketing campaign execution.
  • Strong knowledge of digital marketing tools and platforms.
  • Excellent communication, leadership, and project management skills.
  • Creative mindset with strong analytical and problem-solving abilities.

Preferred Skills:

  • Proficiency in marketing automation platforms.
  • Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva).
  • Experience in B2B marketing environments.
  • Strong storytelling and content development skills.

KPIs / Success Metrics:

  • Brand awareness and recognition scores.
  • Lead generation and conversion rates.
  • Campaign ROI and engagement metrics.
  • Customer retention and satisfaction indicators.

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