Marketing Manager-Licensed Brands

Job Description: Marketing Manager-Licensed Brands (W&W) at Titan

Company Overview:

Titan is a leading Indian consumer goods company that specializes in the design, manufacturing, and marketing of watches, jewelry, and other personal accessories. With a strong presence in the Indian market and a growing global footprint, Titan is committed to delivering high-quality products and exceptional customer experiences.

Job Title: Marketing Manager-Licensed Brands (W&W)

Job Type: Regular, Full-Time

Job Category: Watches & Wearables-Marketing

Department: Licensed Brand

Location: Bengaluru, Karnataka, India

Additional Parameters: The ideal candidate should have a strong understanding of the Indian market and experience in marketing licensed brands, preferably in the watches and wearables industry.

Job Summary:

Overall Business and Brand Management for international watch brands.

This includes:

Development of Annual Business and Marketing Strategy and Action Plans

Product Portfolio Management –

• Product Portfolio Strategy and Implementation – Product Portfolio Architecture, New Product Selection, Pricing
• Product Lifecyle Management – Product Range Optimization

Product Distribution Strategy – New Product Distribution Plan, New Store Placements

Brand Communication & Presentation –

• GTM for New Products
• Planning and execution of Brand Campaigns, Events
• Management of Brand presentation at stores (VM Displays, In Store Communication etc.)

Lead co-ordination and relationship with global partners for international brands

Process Contributions:

Marketing: Strategy development:

• Development of mid to long term strategy for the individual brands and develop a road map based on the opportunities identified in the market and consumer research that is aligned with the vision of the organization.
• Provide consumer insights and market study to define the competitive positioning of the brand/ product 

Product Portfolio Management & Distribution Strategy: 

• Formulate the Product Portfolio strategy based on understanding of consumer needs and competitive environment. Provide product briefs to the brands in alignment with the same.
• Select New Products every season for launch into the Indian market based on Product Portfolio Strategy
• Pricing of New Launches based on the Product Range structure and competition
• Allocate New Launches to Sales Channels based on Sales potential. Identify expansion opportunities with Sales Channels for the brand and provide expansion support.
• Optimize the Product range by trimming slow movers. 

Marketing: Go to Market Strategy and Brand Presentation:

• Develop and execute a Go to Market plan for seasonal new launches viz. VM Collaterals, CRM communication, PR, Social Communication, Training etc.
• Oversee direction on Visual Representation of the brands in stores – Campaign Visuals refresh, Planogramming, Highlight Products, Props, Fixture Design etc.  

Marketing: Brand Management: Brand Building & Performance Monitoring:

• Define the Communication and Media Strategy relevant for the brand in the Indian market – Digital, Events, OOH, Social etc.
• Allocate budget to each activity based on the committed annual brand budget.
• Monitor the performance of the branding initiatives / campaigns periodically and recommend necessary course corrections if mandated.

If you are passionate about marketing and have a strong understanding of the watches and wearables industry, we would love to hear from you. Join our team at Titan and be a part of our journey to deliver exceptional products and experiences to our customers.

Education: Post Graduate

Relevant Experience: 3 to 5 years

Behavioral Skills:

• Business Savvy
• Customer orientation
• Solution oriented
• Self-initiated & driven
• Stakeholder management
• Networking ability
• Negotiation Skills
• Detail orientation
• Analytical ability & Insight oriented

Knowledge:

• Retail & Sales understanding & experience
• Product Portfolio and Lifecycle Management
• Brand Marketing
• Digital, Social Media & Influencer marketing