Assistant Brand Manager
9 hours ago
Title:
Assistant Brand Manager
About Us:
Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable.
If you want a role where
you get to build
brand, campaigns, content, presence — from the ground up — this is it.
What You'll Do:
- Own and grow Setu's social media presence — content calendar, creative direction, engagement, growth hacks.
- Craft & execute brand campaigns; shape positioning, messaging, creative, media mix.
- Partner with Product Marketing for new launches: go-to-market, launch creatives, materials.
- Thought leadership: working with D91 content team on blogs, whitepapers, webinars, podcasts.
- Content creation: collaborating with writers, designers, video producers. Multi-format work.
- Manage media channels like webinars, video, events, online/offline content.
- Track & measure campaign / brand metrics. Learn fast, iterate, improve.
What We Want From You:
- 2-4 years in brand / marketing / communications roles (preferably tech / fintech / high-growth).
- Strong storytelling instincts + creative flair.
- Versatility: long & short form content, video, events.
- Collaborative: you'll work across product, marketing, content, creative teams.
- Analytical mindset: metrics, feedback loops, continuous improvement.
- Comfortable with ambiguity & ownership. You'll define many processes.
Why Join Setu Now:
- You'll help build Setu's brand from scratch. Big impact, visible outcomes.
- Work with people who value curiosity, hustle, humility & learning.
- Rapid growth environment. Room to experiment, take risks, lead ideas.
- Be part of the fintech revolution: products that powers how finance works for millions.
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