Assistant Brand Manager/ Brand Manager

20 hours ago

Bengaluru, Karnataka, India Vatatree Consulting Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Assistant Brand Manager/ Brand Manager  

Job Description Document 
Location: Bangalore   
Reports to: Head of Marketing  
Work Exp : 4-5 years / 5-6 years 

Role & Responsibilities: 
Campaign Development & Management 

• Understand Brand Strategy and develop 360-degree campaigns for collections and brand 
awareness 

• Lead 360° campaigns from ideation to execution i.e. films, seasonal launches, 
gifting/hosting moments, collaborations, POS, Retail activations. 

• Partner with creative, design, and product teams to build collections with strong 
storytelling hooks. 

• Monitor brand sentiment and customer insights to feed into campaigns and product 
innovation. 

• Support retail, ecommerce, and gifting channels with targeted brand-building initiatives. 

Content & Communication 

• Oversee content creation across social, digital, and offline platforms. 

• Supervise website catalogue & content  

• Shape & strengthen the tone of voice — joyful and modern storytelling 

• Brief and manage external agencies (creative, PR, media) for quality and timeliness. 

• Partner with influencers, creators, and collaborators who resonate with Chumbak's ethos. 

Retail Activations / Trade Marketing 

• Drive trade marketing for stores and offline activations to maximize footfalls and 
conversions. 

• Build / strengthen a relationship with mall teams with regular catchups and updates  

• Consistently building sales promos with retail team – GWP, seasonal offers for the 
calendar year  

• Partner & Retailer engagement with trade collaterals and special offers  

• ROI tracking for every activity

CRM 

• Work with CRM and performance teams to design retention journeys and loyalty 
programs. 

• Calendarizing of CRM campaigns - mix of seasonal & monthly 

• Developing the communication for the campaigns  

• Ensures cross channel consistency through 360 campaign management - whether SMS / WHATSAPP/ NEWSLETTER  

• Checks against targets on how a week of CRM performed against NOB targeted.

Key Skills & Qualifications 

• 4-5 years of experience in brand management, lifestyle, retail, or consumer brands. 

• Experience in managing a team  

• Strong mix of creative sensibility and commercial acumen. 

• Excellent communication, storytelling, and presentation skills.  

• Ability to manage multiple stakeholders and fast-paced campaigns. 

• Passion for design, lifestyle, and consumer culture in India.

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