Assistant Brand Manager

3 days ago

Bengaluru Karnataka India, Karnataka Setu Full time

Title: Assistant Brand Manager


About Us: Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable.

If you want a role where you get to build brand, campaigns, content, presence — from the ground up — this is it.


What You’ll Do:

  • Own and grow Setu’s social media presence — content calendar, creative direction, engagement, growth hacks.
  • Craft & execute brand campaigns; shape positioning, messaging, creative, media mix.
  • Partner with Product Marketing for new launches: go-to-market, launch creatives, materials.
  • Thought leadership: working with D91 content team on blogs, whitepapers, webinars, podcasts.
  • Content creation: collaborating with writers, designers, video producers. Multi-format work.
  • Manage media channels like webinars, video, events, online/offline content.
  • Track & measure campaign / brand metrics. Learn fast, iterate, improve.


What We Want From You:

  • 2-4 years in brand / marketing / communications roles (preferably tech / fintech / high-growth).
  • Strong storytelling instincts + creative flair.
  • Versatility: long & short form content, video, events.
  • Collaborative: you’ll work across product, marketing, content, creative teams.
  • Analytical mindset: metrics, feedback loops, continuous improvement.
  • Comfortable with ambiguity & ownership. You’ll define many processes.


Why Join Setu Now:

  • You’ll help build Setu’s brand from scratch. Big impact, visible outcomes.
  • Work with people who value curiosity, hustle, humility & learning.
  • Rapid growth environment. Room to experiment, take risks, lead ideas.
  • Be part of the fintech revolution: products that powers how finance works for millions.

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