
Assistant Manager – Branding
7 days ago
Job Title: Assistant Manager – Branding & Marketing (Hospital/Healthcare)
Location: Rajajinagar Bangalore
Experience: 5 to 10 years (hospital/healthcare marketing & branding)
Employment Type: Full-time
Role Summary:
We are looking for a dynamic and result-oriented Branding & Marketing Professional with strong experience in the hospital/healthcare sector. The role requires developing and executing strategic marketing and branding initiatives to enhance the hospital's image, increase patient footfall, and create a strong presence in both digital and offline platforms.
Key Responsibilities:
- Develop and implement branding strategies to position the hospital as a trusted healthcare provider.
- Plan and execute marketing campaigns (digital, print, outdoor, and events) to increase patient acquisition and service awareness.
- Manage digital marketing activities including social media, SEO/SEM, website content, online reviews, and reputation management.
- Organize health camps, medical awareness programs, and CSR initiatives to promote community engagement.
- Collaborate with doctors, departments, and management for service-specific promotions and patient testimonials.
- Oversee the creation of marketing collaterals – brochures, advertisements, press releases, newsletters, and internal branding materials.
- Track market trends, competitor activities, and campaign performance to ensure measurable ROI.
- Build relationships with referral partners, corporates, insurance providers, and key stakeholders to drive business development.
Required Skills & Competencies:
- Proven expertise in hospital/healthcare branding and marketing strategy.
- Strong knowledge of digital marketing tools, analytics, and social media management.
- Excellent communication, presentation, and team leadership skills.
- Ability to work under pressure and meet deadlines while managing budgets effectively.
- Innovative, strategic thinker with a patient-centric approach.
Qualifications:
- MBA/PGDM in Marketing, Healthcare Management, or equivalent.
- 5–10 years of relevant experience in hospital or healthcare marketing/branding is mandatory.
Job Types: Full-time, Permanent
Pay: ₹35, ₹50,000.00 per month
Benefits:
- Health insurance
- Provident Fund
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