Growth Marketing Specialist

1 day ago

Bengaluru, Karnataka, India Finalroundai Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Responsibilities:

  • Performance Marketing (Core Focus - 50%)

  • Execute and optimize paid campaigns (Google, Meta, LinkedIn, TikTok) with a focus on converting free users into paid subscribers at efficient CACs.

  • Manage ad ops — budgets, targeting, creative testing, and reporting — under guidance from the Director of Growth Marketing.
  • Proven track record of managing multi-channel paid campaigns at a scale of $250K+ per month.

  • Lifecycle Marketing (25%)

  • Support lifecycle campaigns (email and push) by building segmented flows (free paid, churn win-back, upsell) and running A/B tests.

  • Strong working knowledge of (or similar lifecycle marketing platforms) for building and automating user journeys.
  • Partner with the Director of Growth Marketing on lifecycle strategy while handling day-to-day execution.

  • Creative Ops (15%)

  • Work with design/content to generate ad creatives, UGC, and influencer assets.

  • Execute structured creative tests and surface insights for future campaigns.

  • Additional Growth Initiatives (10%)

  • Support the affiliate/referral program (Rewardful) by onboarding affiliates, managing payouts, and tracking performance.

  • Maintain dashboards (GA4, Amplitude, Sheets) for acquisition, conversion, and retention, delivering weekly insights to the growth team.
  • Share learnings, growth hacks and creative ideas to help refine strategy and guide new experiments.

Who You Are

  • Hands-On Executor: 3–5 years in growth/performance marketing at a SaaS or consumer tech company.
  • Multi-Cap Player: Able to wear multiple hats across paid, lifecycle, and affiliate ops, stepping in where needed to keep campaigns moving fast.
  • Startup-Ready: Thrive in a high-growth environment, able to move at rocket speed while delivering high-quality execution.
  • Performance-Driven: Experience running paid campaigns with a focus on driving free paid conversions.
  • Lifecycle Marketer: Skilled at campaign setup/ops, with ability to work closely with leadership on lifecycle strategy.
  • Affiliate Know-How: Exposure to affiliate/referral marketing platforms (Rewardful or similar).
  • Data-Informed: Skilled at pulling insights from GA4, Amplitude, or similar tools.

What We Offer

  • Competitive salary
  • Remote working and flexibility
  • Team off-site in fun places
  • Professional development opportunities
  • Regular social events

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