Growth Marketing

2 days ago

Bengaluru, Karnataka, India Binocs Full time ₹ 15,00,000 - ₹ 25,00,000 per year

We're looking for a Marketing - Growth Specialist to drive demand generation, brand awareness, and content-led growth for our B2B SaaS products. If you're a full-stack marketer with a bias for execution and a love for building from 0 to 1 you'll thrive in this role.

Responsibilities

  • Plan and execute an SEO strategy for inbound growth.
  • Use AI/LLMs for content ideation, clustering, and optimization.
  • Manage Google Ads focused on competitor and category keywords.
  • Continuously optimize for CAC, conversion rate, and pipeline velocity.
  • Create and share content across LinkedIn, Twitter, Reddit, Slack, G2 and ICP communities.
  • Monitor relevant conversations and plug in value-added content.
  • Develop blogs, playbooks, and opinion pieces that resonate with SaaS decision-makers.
  • Collaborate with internal experts for founder-led content and external contributors for co-marketing.
  • Run high-conversion nurture campaigns using tools like HubSpot, , or similar.
  • Research relevant global SaaS events for brand participation.
  • Plan, host, and promote webinars with industry voices and prospects.
  • Identify high-intent platforms (newsletters, SaaS blogs, marketplaces).
  • Run paid placements and co-branded content for lead generation.

Requirements

  • 2+ years of B2B SaaS marketing experience (growth, demand gen, or content roles).
  • Strong understanding of the SaaS buyer journey and funnel metrics.
  • Experience with tools like Google Ads, LinkedIn Ads, SEO tools, email automation platforms, and LLMs.
  • Excellent written communication and copywriting skills.
  • Commercial mindset with comfort working with data and targets.
  • Bonus: Runs a personal blog, newsletter, or active LinkedIn/Twitter presence.
  • Education from Tier I / Tier II colleges preferred.

This job was posted by Shilpi Shrivastava from

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