Director Growth- Performance Marketing

6 days ago

Bengaluru, Karnataka, India Gushwork Full time ₹ 12,00,000 - ₹ 36,00,000 per year

is one of the fastest-growing AI startups globally, combining cutting-edge AI with human expertise to help businesses scale marketing operations efficiently. In just one year, we've partnered with 200+ businesses, driving success through AI-assisted SEO and marketing automation.

We've raised $10M+ from top global investors, including Lightspeed, SIG, B Capital, and Beenext, and are building the world's largest AI+human marketing engine. Our mission is to enable businesses to do more with less through AI-driven growth solutions.

About The Role
We're looking for a
Performance Marketing Lead / Director of Growth (Performance)
— someone who's driven by numbers, experiments, and impact. You'll own paid acquisition end-to-end across Google, Meta, and LinkedIn, and build a predictable, scalable pipeline for growth.

If you're someone who thrives in startup chaos, scales fast, and knows how to turn ad dollars into revenue — this is your role.

What You'll Do

  • Performance Marketing (Focus – Google Ads first)
  • Lead B2B performance campaigns across Google, Meta, and LinkedIn, with a strong focus on lead-gen and funnel optimization
  • Manage and optimize large monthly budgets ($100K+), driving measurable improvements in CAC, pipeline quality, and ROI
  • Build a structured experimentation roadmap — test audiences, creatives, and messaging for higher conversion efficiency
  • Partner with design and content teams to build scroll-stopping creatives and high-performing landing pages
  • Growth Strategy & Analytics
  • Design and execute the overall growth strategy across inbound and paid channels
  • Track and analyze funnel performance across every stage (impression → demo → close)
  • Build and maintain dashboards in GA4, Amplitude, or Sheets — with actionable insights shared weekly
  • Experiment with audience segmentation, ad journeys, and retargeting loops to improve lead-to-deal velocity
  • Team & Leadership
  • Manage and coach a small team of growth specialists and performance marketers
  • Collaborate with Founders, Sales, and Product teams to align acquisition strategy with business outcomes
  • Drive clarity, speed, and accountability — making experimentation a company-wide superpower

What You'll Bring

  • 5–10 years of experience in B2B SaaS or growth-stage startups with a focus on performance and demand generation
  • Hands-on expertise with Google Ads (must-have), plus strong knowledge of Meta and LinkedIn Ads
  • Proven track record managing large-scale paid campaigns with measurable ROI and CAC impact
  • Deep understanding of B2B funnels, conversion attribution, and lead quality optimization
  • Strong analytical mindset — comfortable turning data into insights and strategic action
  • Leadership experience — you've built, led, or mentored growth teams before
  • Excellent communication and presentation skills; clarity and speed in execution are your strengths

Why You'll Love It Here

  • Work directly with the founders — fast decisions, no red tape
  • Own your function end-to-end — from strategy to execution to outcomes
  • Be part of a $10M+ funded rocketship, scaling globally with AI at its core
  • A high-agency, high-trust environment where impact speaks louder than titles

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