Growth Marketing Specialist

1 week ago

Bengaluru, Karnataka, India Finalroundai Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Responsibilities:

  1. Performance Marketing (Core Focus - 50%)

    • Execute and optimize paid campaigns (Google, Meta, LinkedIn, TikTok) with a focus on converting free users into paid subscribers at efficient CACs.

    • Manage ad ops — budgets, targeting, creative testing, and reporting — under guidance from the Director of Growth Marketing.

    • Proven track record of managing multi-channel paid campaigns at a scale of $250K+ per month.

  2. Lifecycle Marketing (25%)

    • Support lifecycle campaigns (email and push) by building segmented flows (free → paid, churn win-back, upsell) and running A/B tests.

    • Strong working knowledge of (or similar lifecycle marketing platforms) for building and automating user journeys.

    • Partner with the Director of Growth Marketing on lifecycle strategy while handling day-to-day execution.

  3. Creative Ops (15%)

    • Work with design/content to generate ad creatives, UGC, and influencer assets.

    • Execute structured creative tests and surface insights for future campaigns.

  4. Additional Growth Initiatives (10%)

    • Support the affiliate/referral program (Rewardful) by onboarding affiliates, managing payouts, and tracking performance.

    • Maintain dashboards (GA4, Amplitude, Sheets) for acquisition, conversion, and retention, delivering weekly insights to the growth team.

    • Share learnings, growth hacks and creative ideas to help refine strategy and guide new experiments.

    Who You Are

    • Hands-On Executor: 3–5 years in growth/performance marketing at a SaaS or consumer tech company.

    • Multi-Cap Player: Able to wear multiple hats across paid, lifecycle, and affiliate ops, stepping in where needed to keep campaigns moving fast.

    • Startup-Ready: Thrive in a high-growth environment, able to move at rocket speed while delivering high-quality execution.

    • Performance-Driven: Experience running paid campaigns with a focus on driving free → paid conversions.

    • Lifecycle Marketer: Skilled at campaign setup/ops, with ability to work closely with leadership on lifecycle strategy.

    • Affiliate Know-How: Exposure to affiliate/referral marketing platforms (Rewardful or similar).

    • Data-Informed: Skilled at pulling insights from GA4, Amplitude, or similar tools.

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