Senior Growth Specialist
10 hours ago
Job description
Senior Growth Specialist ASO & Performance Marketing
About the Role
We are looking for a highly skilled
Senior Growth Specialist
with deep expertise in
App Store Optimization (ASO)
and
Performance Marketing
to drive user acquisition, engagement, and retention for our mobile-first products. The ideal candidate will have a proven track record in performance-driven environments with hands-on experience across app growth, campaign management, and attribution tools.
Key Responsibilities
- Lead and execute
ASO strategies
across both Google Play Store and Apple App Store to improve visibility, rankings, and conversion. - Plan, launch, optimize, and scale
paid user acquisition campaigns
using Meta Ads, Google Ads, UAC, and other performance platforms. - Manage and optimize marketing budgets for maximum ROAS and efficiency.
- Leverage attribution and analytics tools such as
AppsFlyer
(or similar) to track performance and optimize campaigns. - Collaborate with product, design, and content teams to align growth strategies with business objectives.
- Conduct regular competitor benchmarking, market research, and A/B testing for continuous growth improvements.
- Define and monitor KPIs, preparing actionable insights and reports for key stakeholders.
Key Requirements
- Immediate joiners only
will be considered. - Minimum
5+ years of proven experience
in performance-driven mobile user acquisition and ASO. - Strong hands-on knowledge of Meta Ads, Google Ads, UAC, and app attribution platforms.
- Prior experience in
fintech, consumer tech, or high-growth startup environments
strongly preferred. - Data-driven mindset with strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities to work across cross-functional teams.
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