Senior Growth Specialist

4 days ago

Bengaluru, Karnataka, India Kloudportal Technology Solutions Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Senior Growth Specialist ASO & Performance Marketing

About the Role

We are looking for a highly skilled Senior Growth Specialist with deep expertise in App Store Optimization (ASO) and Performance Marketing to drive user acquisition, engagement, and retention for our mobile-first products. The ideal candidate will have a proven track record in performance-driven environments with hands-on experience across app growth, campaign management, and attribution tools.

Key Responsibilities

  • Lead and execute ASO strategies across both Google Play Store and Apple App Store to improve visibility, rankings, and conversion.
  • Plan, launch, optimize, and scale paid user acquisition campaigns using Meta Ads, Google Ads, UAC, and other performance platforms.
  • Manage and optimize marketing budgets for maximum ROAS and efficiency.
  • Leverage attribution and analytics tools such as AppsFlyer (or similar) to track performance and optimize campaigns.
  • Collaborate with product, design, and content teams to align growth strategies with business objectives.
  • Conduct regular competitor benchmarking, market research, and A/B testing for continuous growth improvements.
  • Define and monitor KPIs, preparing actionable insights and reports for key stakeholders.

Key Requirements

  • Immediate joiners only will be considered.
  • Minimum 5+ years of proven experience in performance-driven mobile user acquisition and ASO.
  • Strong hands-on knowledge of Meta Ads, Google Ads, UAC, and app attribution platforms.
  • Prior experience in fintech, consumer tech, or high-growth startup environments strongly preferred.
  • Data-driven mindset with strong analytical and problem-solving skills.
  • Excellent communication and collaboration abilities to work across cross-functional teams.

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