Growth Marketing Specialist

4 days ago

Bengaluru, Karnataka, India Exotel Techcom Pvt Ltd Full time ₹ 6,00,000 - ₹ 18,00,000 per year
About the Role

Exotel is seeking a hands-on Growth Marketing Specialist to accelerate our PLG-driven funnel. This role will own the traffic-to-revenue lifecycle from sign-ups to trial activations, deposit conversions, and monthly active users. You will focus on building repeatable growth motions that directly impact revenue expansion and product adoption.

This is a doer-builder role: you will experiment, optimise, and scale digital channels, lifecycle marketing, and developer engagement initiatives (like hackathons) to drive sustained growth.

What You'll Do

Lifecycle & Revenue Ownership

Own the sign-up to customer conversion lifecycle: traffic → trial → activation → deposit → revenue.

Drive adoption and retention by growing monthly active users (MAUs).

Build strategies that improve web-to-revenue conversion.

Growth & PLG Motions

Design and execute PLG-driven campaigns to expand trial adoption and self-serve conversions.

Optimise funnels for deposit value and long-term customer revenue.

Performance Marketing & Lifecycle Nurture

Run paid acquisition campaigns (Google Ads, LinkedIn, performance channels) to drive high-quality sign-ups.

Own email and nurture workflows in Pardot to maximise activation and conversion.

Continuously explore new avenues for lead and user growth.

Developer Marketing

Run hackathons, developer campaigns, and community programs to build product adoption among technical audiences.

Partner with product and engineering to amplify developer-focused content, APIs, and docs.

Data & Analytics

Use Looker Studio and Salesforce to track funnel metrics: sign-ups, trial-to-deposit %, MAUs, and revenue growth.

Deliver clear, outcome-oriented reports on pipeline contribution, CAC/LTV, and web-to-revenue impact.

Leverage AI tools for experimentation, personalisation, and campaign efficiency.

Requirements

B2B SaaS Marketing Experience: 5–8 years with proven success in growth/demand generation roles.

Lifecycle Ownership: Hands-on experience owning traffic → trial → activation → revenue funnel.

Performance Marketing Skills: Strong in paid acquisition (Google Ads, LinkedIn), retargeting, and funnel optimisation.

Automation & Analytics: Proficiency in Pardot, Salesforce, Looker Studio, and GA.

Developer Engagement: Exposure to developer marketing initiatives like hackathons, API adoption, or community programs.

Builder DNA: Self-starter who can design growth motions from scratch and scale them.

Familiarity with AI tools for campaign optimisation and personalisation.

Nice to Have

Experience in CPaaS, CCaaS, UCaaS, or developer-first SaaS products.

Background in product-led growth (PLG) or freemium/trial-driven SaaS models.

Knowledge of conversion rate optimisation, cohort analysis, and growth experimentation.

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