Growth Specialist
2 days ago
Senior Growth Marketing (Commerce) | Bengaluru (in-office) | Full-time
We're building the demand engine for
3M+ kirana retailers
.
You'll
own orders & GMV
:
channel user intent across segments and surfaces
, decide
what shows where & when
on-app, prove what converts, and scale it—weekly, repeatably, profitably. This is a
business seat
with real P&L impact, not a campaign-ops role.
What you'll lead
- On-app Merchandising:
Control home/category/search/cart placements and ranking rules/slots (in partnership with Product). Build seasonal, regional, and cohort playbooks. - Intent → Conversion:
Orchestrate traffic to
high-intent entry points
; fix friction with Product/Ops so demand actually lands. - Habit Loops & Cohorts:
Identify first-order heroes and repeat drivers; design MOV & repeat nudges to keep cohorts healthy. - Surface Experiments ("poppers" etc.):
Systematically test placements, copy, and triggers with holdouts; scale only what clears
payback/CM
. - Offers with Economics:
Run cart thresholds, bundles, trials/sampling and recovery plays within guardrails;
influence
assortment/pricing via market intel. - Structured, end-to-end growth:
Weekly cadence—diagnose → opportunity size → test → readout → scale. Clean dashboards that make decisions obvious.
Team & scope
Lead a
growth pod
(CRM specialist, growth analyst, Calling TL) with tight partnerships across
Product, Category, Ops, Design
. Teams execute—
you own outcomes
.
What will make you effective here
- E-commerce native (3–5 yrs):
You've grown orders/GTV in a marketplace/B2B commerce setting (beyond channel ops). - Opportunity sizing & problem discovery:
Outside-in research + data to pick the right bets; comfort saying "no" to low-leverage work. - Product sense + experimentation depth:
You've shipped flow/placement changes that moved conversion; A/Bs with
holdouts/MDE/power
and crisp readouts. - Analytical to the bone:
SQL or advanced Excel; cohort/retention math; ROI/payback modeling; trustworthy dashboards. - Program & stakeholder management:
Run large cross-functional programs, craft KPIs, drive alignment, and land outcomes. - Context:
Comfortable in
Hindi/Hinglish
; intuition for Tier-2/3 buyer behaviour.
KPIs you'll live on
Orders, GTV, Conversion%, Repeat%, AOV, cohort retention (M1/M3),
incremental lift vs control, promo ROI/payback, opt-out rate, fill rate, confirmation SLA, recovery orders
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