Growth Specialist

3 days ago

Bengaluru, Karnataka, India Kirana Club Full time ₹ 8,00,000 - ₹ 20,00,000 per year

Senior Growth Marketing (Commerce) | Bengaluru (in-office) | Full-time

We're building the demand engine for 
3M+ kirana retailers
.

You'll 
own orders & GMV
: 
channel user intent across segments and surfaces
, decide 
what shows where & when
 on-app, prove what converts, and scale it—weekly, repeatably, profitably. This is a 
business seat
 with real P&L impact, not a campaign-ops role.

What you'll lead

  • On-app Merchandising:
     Control home/category/search/cart placements and ranking rules/slots (in partnership with Product). Build seasonal, regional, and cohort playbooks.
  • Intent → Conversion:
     Orchestrate traffic to 
    high-intent entry points
    ; fix friction with Product/Ops so demand actually lands.
  • Habit Loops & Cohorts:
     Identify first-order heroes and repeat drivers; design MOV & repeat nudges to keep cohorts healthy.
  • Surface Experiments ("poppers" etc.):
     Systematically test placements, copy, and triggers with holdouts; scale only what clears 
    payback/CM
    .
  • Offers with Economics:
     Run cart thresholds, bundles, trials/sampling and recovery plays within guardrails; 
    influence
     assortment/pricing via market intel.
  • Structured, end-to-end growth:
     Weekly cadence—diagnose → opportunity size → test → readout → scale. Clean dashboards that make decisions obvious.

Team & scope

Lead a 
growth pod
 (CRM specialist, growth analyst, Calling TL) with tight partnerships across 
Product, Category, Ops, Design
. Teams execute—
you own outcomes
.

What will make you effective here

  • E-commerce native (3–5 yrs):
     You've grown orders/GTV in a marketplace/B2B commerce setting (beyond channel ops).
  • Opportunity sizing & problem discovery:
     Outside-in research + data to pick the right bets; comfort saying "no" to low-leverage work.
  • Product sense + experimentation depth:
     You've shipped flow/placement changes that moved conversion; A/Bs with 
    holdouts/MDE/power
     and crisp readouts.
  • Analytical to the bone:
     SQL or advanced Excel; cohort/retention math; ROI/payback modeling; trustworthy dashboards.
  • Program & stakeholder management:
     Run large cross-functional programs, craft KPIs, drive alignment, and land outcomes.
  • Context:
     Comfortable in 
    Hindi/Hinglish
    ; intuition for Tier-2/3 buyer behaviour.

KPIs you'll live on

Orders, GTV, Conversion%, Repeat%, AOV, cohort retention (M1/M3),
incremental lift vs control, promo ROI/payback, opt-out rate, fill rate, confirmation SLA, recovery orders

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