Director - Growth & Marketing India
7 days ago
Position: Director of Growth & Marketing – India
Build the Future of a Global Accounting & Advisory Firm
(15+ years in growth marketing, marketing operations, or business development within professional services, B2B SaaS, or consulting)
Type: Full Time Employee (FTE)
This is not just a marketing role—it's a once-in-a-career opportunity to architect and scale a strategic growth engine for a Top 25 U.S. accounting and advisory firm's expanding India growth operations.
We're seeking an exceptional Director of Growth & Marketing Operations who will serve as the leader of Wipfli's integrated growth, marketing, and operational excellence function in India. This role represents a unique opportunity to lead and develop the existing 14-person team, while building out a world-class team with new functions across marketing, growth and revenue operations to support the growth of a $600M+ organization with ambitious expansion plans across multiple service lines and geographies.
Why This Role is Different:
Growth and Marketing Leadership Team Peer
Join as a peer to U.S.-based Directors with a critical voice in shaping firm-wide marketing and growth strategy, resource allocation, and innovation priorities. You'll have senior leadership-level visibility, direct reporting to U.S. Growth Leadership, with clear line of sight to revenue growth. You'll be a peer and an active participant in Wipfli's Marketing Leadership Team which includes five other U.S.-based Directors, plus the CMO.
Scope Across 15+ Functions & New Capabilities to Build
Current functions you'll lead and optimize: Growth Intelligence & Insights, Digital Marketing, Social Media, Design & Creative Services, Growth Operations & Administration
New capabilities you'll establish and scale:
Lead Management & Operations, Sales Enablement & Proposal Support, Content Development & Governance, M&A Research & Integration Support, Account Planning & Research, D365 Data Management & Governance, Marketing Event Management, Campaign Support, SEO/AEO, Social Media, Marketing & Sales Operations, Internal Communications & Knowledge Management, India Employer Brand & Recruitment Marketing, AI Strategy & Implementation across marketing
Leadership Beyond Growth & Marketing
- AI Innovation Champion: Pioneer the marketing organization's AI transformation, establishing best practices, training programs, and success metrics
- International Integration Architect: Design how Wipfli integrates offshore capabilities globally (beyond India)
- Employer Brand & Culture Leader for India: Shape recruitment marketing, Women of Wipfli initiatives, and Business Resource Group strategies across India operations
- Operational Excellence Driver: Transform efficiency across the entire client lifecycle
The Ideal Leader
Must-Have Experience:
- 15+ years in growth marketing, marketing operations, or business development within professional services, B2B SaaS, or consulting
- Proven track record building and scaling teams from 10 to 50+ people
- Deep U.S. market expertise with understanding of American business culture and professional services dynamics
- Technology transformation experience (AI/ML, marketing automation, or digital transformation)
- Measurable business impact: Pipeline growth, revenue contribution, operational efficiency gains
Core Competencies
- Strategic vision with tactical execution: Architect three-year plans while delivering daily excellence
- Marketing technology mastery: CRM platforms (Dynamics 365 preferred), marketing automation, martech stack optimization
- AI & emerging technology: Hands-on understanding of generative AI, predictive analytics, and automation in marketing contexts
- Digital marketing expertise: SEO/AEO, paid media, social strategy, conversion optimization, ABM
- Marketing strategy: comprehensive campaign and marketing strategy expertise
- Executive presence: Comfortable as a peer to Directors and senior leaders, influencing C-suite stakeholders
Leadership Qualities
- Cultural bridge-builder excelling across geographies and time zones
- Inspirational people who attracts top talent and builds cohesive, high-retention teams
- Entrepreneurial mindset thriving in ambiguity with calculated risk-taking
- Service-oriented understanding that internal teams are your clients
- Exceptional communicator in English (native/near-native) with presentation and stakeholder management skills
- Flexible schedule comfortable with early/late calls to collaborate with U.S. teams (EST/CST)
What Success Looks Like
- Valued Marketing Leadership Team member shaping firm-wide strategy alongside U.S. Director peers
- AI transformation leader with measurable improvements in marketing efficiency, output quality, and team productivity
- Most-requested resource by U.S. growth and marketing teams
- Measurable impact on firm-wide KPIs: lead quality, proposal win rates, client satisfaction, revenue per employee
- Talent magnet where top professionals seek your team as the best place to grow their careers
- Strategic influencers are regularly invited to planning sessions with input shaping firm-wide decisions
- Competitive differentiator where leadership views your function as strategic advantage, not cost center
Why Wipfli? Join Us at Our Inflection Point
Momentum & Growth Trajectory
Wipfli has recently secured minority private equity investment specifically designed to fuel aggressive growth and expansion. We're a $600M+ Top 25 firm with the resources, ambition, and momentum to become a dominant national brand. You're joining at exactly the right time: capital to invest, leadership committed to growth, and accelerating market position. This PE partnership brings funding, strategic expertise, M&A opportunities, and rapid-scale infrastructure.
Wipfli's Culture & Values
People-first philosophy | Innovation encouraged | Collaborative environment | Diversity & inclusion commitment | Hybrid/flexible work arrangements
This is more than a job—it's an opportunity to architect the growth engine Wipfli at the most exciting moment in its history. Join us as a Marketing Leadership Team peer, drive our AI transformation, and leverage fresh capital and strategic momentum to build a legacy impacting thousands of careers.
Are you ready to build the future?
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