Digital Marketing Analyst

6 days ago


Bengaluru, Karnataka, India Growth Hacker Consulting Full time

Role & responsibilities

  • Plan, execute, and optimize digital marketing campaigns across paid and organic channels including Google Ads, Facebook, LinkedIn, Instagram, and email.
  • Monitor and analyze campaign performance using CRM tools, and analytics dashboards; provide actionable insights to improve ROI and conversions.
  • Conduct A/B testing, CRO, funnel analysis, and landing page optimization to enhance lead generation and campaign effectiveness.
  • Manage email marketing campaigns including automation, segmentation, and performance tracking.
  • Collaborate closely with management, marketing, sales, and product teams to refine strategy, messaging, and campaign execution.
  • Prepare reports, dashboards, and forecasts to track performance, trends, and opportunities for growth.
  • Take ownership of campaigns and contribute to performance-driven decision-making across digital channels.

Preferred candidate profile

  • 2+ years of experience in digital marketing analytics, paid media, or growth marketing.
  • Proven track record of optimizing digital campaigns for leads, conversions, and ROI.
  • Hands-on experience with analytics tools, dashboards, and performance reporting.
  • Ability to mentor or lead small teams, take ownership, and drive results.
  • Strong problem-solving skills, detail-oriented, and proactive in identifying opportunities.
  • Comfortable working in a fast-paced, growth-oriented environment.

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