Lead Generation and PPC

7 days ago


Saravanampatti Coimbatore Tamil Nadu, India KGISL Educational Institutions Full time ₹ 7,00,000 - ₹ 12,00,000 per year

We are looking for an experienced professional to lead our lead generation and PPC strategy. The role focuses on driving high-quality leads, managing ad campaigns, and ensuring strong ROI. The ideal candidate will have leadership skills, hands-on PPC expertise, and a proven record of improving lead conversions.

Responsibilities

  • Create and manage lead generation strategy to meet business targets.
  • Plan and run PPC campaigns on Google Ads, LinkedIn, Meta, and Display networks.
  • Optimize ad budgets to lower cost per lead (CPL) and improve ROI.
  • Guide and mentor a team of lead generation and PPC executives.
  • Work with sales teams to improve lead-to-customer conversion.
  • Track and report KPIs like leads, CPL, CTR, CAC, and ROI.

Skills Needed

  • 8–12 years of experience in lead generation and PPC.
  • Strong knowledge of Google Ads, LinkedIn Ads, Meta Ads, and YouTube.
  • Experience with CRM and automation tools (HubSpot, Salesforce, Zoho).
  • Ability to analyze data and make decisions to improve performance.
  • Team management and leadership skills.
  • Edtech experience is mandatory.

Job Type: Full-time

Pay: ₹700, ₹1,200,000.00 per year

Benefits:

  • Health insurance
  • Life insurance
  • Provident Fund

Work Location: In person


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