Lead Generation and PPC
6 days ago
We are looking for an experienced professional to lead our lead generation and PPC strategy. The role focuses on driving high-quality leads, managing ad campaigns, and ensuring strong ROI. The ideal candidate will have leadership skills, hands-on PPC expertise, and a proven record of improving lead conversions.
Responsibilities
- Create and manage lead generation strategy to meet business targets.
- Plan and run PPC campaigns on Google Ads, LinkedIn, Meta, and Display networks.
- Optimize ad budgets to lower cost per lead (CPL) and improve ROI.
- Guide and mentor a team of lead generation and PPC executives.
- Work with sales teams to improve lead-to-customer conversion.
- Track and report KPIs like leads, CPL, CTR, CAC, and ROI.
Skills Needed
- 8–12 years of experience in lead generation and PPC.
- Strong knowledge of Google Ads, LinkedIn Ads, Meta Ads, and YouTube.
- Experience with CRM and automation tools (HubSpot, Salesforce, Zoho).
- Ability to analyze data and make decisions to improve performance.
- Team management and leadership skills.
- Edtech experience is mandatory.
Job Type: Full-time
Pay: ₹700, ₹1,200,000.00 per year
Benefits:
- Health insurance
- Life insurance
- Provident Fund
Work Location: In person
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