Performance Marketing Manager

7 days ago

Saravanampatti Coimbatore Tamil Nadu, India KGiSL Educational Institutions Full time ₹ 5,36,000 - ₹ 11,01,272 per year

Overview

We're seeking an experienced digital marketer to own our lead-generation strategy across paid and organic channels. This role drives qualified traffic, converts leads, and optimizes ROI through data-driven campaigns.

Key Responsibilities

  • Plan, launch, and optimize PPC campaigns across Google Ads, Bing, and social platforms.
  • Develop and manage SEO/SEM strategies to increase organic visibility and lead quality.
  • Execute paid social and display advertising campaigns, tracking KPIs such as CPL and ROAS.
  • Conduct A/B testing, keyword research, and competitive analysis.
  • Collaborate with content, sales, and product teams to align campaigns with business goals.
  • Monitor analytics dashboards (Google Analytics, GA4, Data Studio, etc.) and present actionable insights.
  • Manage budgets and forecast spend to achieve target ROI.

Required Skills & Experience

  • 3–5+ years in digital marketing with proven lead-generation success.
  • Expertise in PPC platforms (Google Ads, Meta Ads, LinkedIn Ads) and SEO best practices.
  • Strong grasp of SEM, retargeting, and marketing automation tools (HubSpot, Marketo, etc.).
  • Proficiency in analytics and reporting tools; strong Excel/Sheets skills.
  • Excellent communication and project-management abilities.

Preferred

  • Google Ads or Meta Blueprint certification.
  • Experience with conversion-rate optimization (CRO) and landing-page testing.

EduTech Experience Mandatory.

Job Type: Full-time

Pay: ₹536, ₹1,100,272.11 per year

Benefits:

  • Health insurance
  • Life insurance
  • Provident Fund

Ability to commute/relocate:

  • Saravanampatti, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Edutech: 6 years (Required)
  • Overall : 10 years (Required)

Work Location: In person

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