PPC Executive

21 hours ago

Sriperumpudur Chennai Tamil Nadu, India Gestamp Automotive Chennai Pvt Ltd Full time

A PPC Executive plans, implements, and manages pay-per-click advertising campaigns to increase brand awareness, website traffic, and conversions. Key responsibilities include keyword research, ad creation, A/B testing, bid and budget management, and performance analysis. This role requires strong analytical skills, proficiency with platforms like Google Ads and Google Analytics, and the ability to make data-driven decisions to optimize campaigns and maximize return on investment (ROI). Responsibilities
- Campaign Management: Plan, create, and execute PPC campaigns across platforms such as Google Ads, Bing Ads, and social media.
- Keyword Research: Conduct thorough keyword research and analysis to find opportunities for campaign improvement.
- Ad Creation & Optimization: Develop and test compelling ad copy and landing pages to improve conversion rates.
- Budget & Bid Management: Adjust campaign budgets and bids to ensure efficient ad spend and maximize ROI.
- Performance Monitoring: Track and analyze key performance metrics (KPIs) like Click-Through Rate (CTR), Cost Per Click (CPC), and Return on Ad Spend (ROAS).
- Reporting: Generate detailed reports on campaign effectiveness, providing insights and recommendations to stakeholders.
- Collaboration: Work with internal teams (e.g., SEO, content) to align PPC strategies with overall marketing goals. Staying Updated: Keep abreast of the latest PPC trends, industry best practices, and competitor activities.**Required Skills**:

- Analytical Skills: The ability to analyze data, identify trends, and make data-driven decisions.
- Technical Proficiency: Expertise with PPC platforms (Google Ads, Bing Ads) and analytics tools (Google Analytics, Google Tag Manager).
- Communication: Excellent written and verbal communication skills to convey complex data and campaign insights clearly.
- Attention to Detail: Meticulous attention to detail for accurate campaign setup and optimization.
- Problem-Solving: A proactive approach to identifying issues and finding solutions to improve campaign performance.
- Organizational Skills: Strong organizational skills to manage multiple campaigns and deadlines effectively.
- Commercial Awareness: A commercial mindset to understand how PPC contributes to business objectives.

Pay: ₹11,632.31 - ₹34,973.31 per month

**Benefits**:

- Food provided

Work Location: In person

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