PPC Executive

20 hours ago

Anna Salai Chennai Tamil Nadu, India Unboxfame Full time

Welcome to **Sat Kartar Group**, your trusted source for authentic Ayurvedic products and alternative medicine. We are committed to promoting holistic wellbeing through natural remedies and the ancient science of Ayurveda. Ayurveda is much more than an in demand alternative medicine. It is a “science of life”, a system of holistic healing based on ancient wisdom. Our endeavor is to make available ayurveda and by extension a life filled with harmony with our being and our environment, which is becoming increasingly relevant in modern life.

**Key Responsibilities**:
1. **Campaign Management**:

- Plan, create, and manage PPC campaigns across Google Ads and Facebook Ads platforms.
- Monitor and analyze campaign performance data to ensure optimal ROI and achieve business objectives.

2. **Keyword Research**:

- Conduct thorough keyword research and selection for Google Ads campaigns.
- Identify and target relevant audience segments for Facebook Ads campaigns.

3. **Ad Creation**:

- Develop compelling and creative ad copy for search and display ads.
- Design engaging and visually appealing ad creatives for Facebook Ads.

4. **Optimization**:

- Continuously optimize campaigns for improved performance by adjusting bids, ad placements, targeting, and other settings.
- Perform A/B testing on ad copies and creatives to determine the most effective strategies.

5. **Analytics and Reporting**:

- Utilize analytics tools (such as Google Analytics) to track and report on campaign performance metrics.
- Provide regular performance reports to stakeholders and make data-driven recommendations for improvement.

6. **Budget Management**:

- Manage and allocate budget effectively across campaigns to maximize results.
- Monitor daily and monthly budgets to ensure no overspending and efficient use of funds.

7. **Stay Updated**:

- Keep up-to-date with the latest trends and best practices in PPC advertising and digital marketing.
- Implement new strategies and tools to stay ahead of the competition.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, Engineering or a related field.
- Minimum of 2 years of experience in managing PPC campaigns on Google Ads and Facebook Ads (working or freelancing).
- Proven track record of successful PPC campaign management and optimization.
- Proficiency in using Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent communication and teamwork skills.

**Job Types**: Full-time, Permanent

Pay: Up to ₹480,000.00 per year

Schedule:

- Day shift
- Fixed shift

Application Question(s):

- Are you currently living in Chennai?
- What's the notice period of your company?
- How many years of experience in to PPC?
- are you good at speaking and writing Tamil and English?

Work Location: In person

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