
National Sales Head(General Trade), Retail Business
7 days ago
Strategic Responsibilities
• Strategies and drive GTM for general trade PAN India
• P&L responsibility of the channel
• Drive Sales and distribution with strong BTL execution.
• Drive operational excellence in General trade sales.
• Increase the coverage as per GTM strategy by brand.
• Distributor management: Responsible for distribution in targeted outlets/ ROI/AR etc., driving distributors as per contract.
• Develop team of RSMs, BDMs, BDE and SOs
• Develop BA network for the region with allocated manpower.
• Review and planning by market and by channel to grow business.
Financial Responsibility
• Market recovery and DB recovery.
• Cost to sales control for manpower on ground
• Cost to sales responsibility for BTL
• Channel partner business & Financial hygiene
• Experience with similar role or at regional role.
• Goal oriented with ability to set clear priorities and meet deadlines.
• Go getter and self-driven attitude.
• Prior experience of working for FMCG brand is a must.
• Strong analytical ability to read and act upon data for decision making.
• People management, excellent negotiation skills, good communication, interpersonal and presentation skills.
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