National Trade Marketing Professional

17 hours ago

Mumbai, Maharashtra, India beBeeMARKETING Full time ₹ 1,00,000 - ₹ 10,00,000

**Job Title:** Trade Marketing Manager - Nation Level

As a key player in our organization, you will be responsible for driving sell-out across all channels – brand shops, key accounts, modern trade, and general trade. You will work closely with Sales teams to ensure achievement of monthly/quarterly sales targets.

Key Responsibilities:

  • Sell-Out & Sales Growth
  • Work closely with Sales teams to ensure achievement of monthly/quarterly sales targets.
  • Design and execute retail activation programs to increase conversion and volume.
  • Trade Marketing & Store Marketing
  • Build and implement national trade marketing calendar to maximize sales impact.
  • Develop and roll out consumer promotions, in-store activities, and branding programs.
  • Ensure brand visibility and strong retail presence across stores nationwide.

Promoter & Training Management:

  • Recruit, train, and manage promoters and in-store sales staff.
  • Develop structured training modules on product knowledge, customer handling, and upselling skills.
  • Monitor promoter productivity and design incentive programs to boost performance.

Key Accounts & Retail Partnerships:

  • Collaborate with Key Account Managers to run joint marketing initiatives with retail partners.
  • Strengthen relationships with large format stores and ensure alignment of activities with sales targets.
  • Track performance of accounts and recommend growth strategies.

Analytics & Reporting:

  • Monitor sell-out data, track ROI of campaigns, and analyze consumer buying behavior.
  • Report competition activity and recommend proactive action plans.
  • Present regular dashboards on sales and marketing performance to management.

Requirements:

  • 5-7 years of experience in Consumer Durables in Trade Marketing & Sell-Out Management.
  • Proven track record of achieving sell-out targets through effective marketing and sales enablement.
  • Strong understanding of retail channel dynamics (brand shops, promoters, key accounts).
  • Excellent people management skills with experience in handling large promoter teams.
  • Strong communication, analytical, and negotiation skills.
  • Flexibility to travel extensively across India.

We offer a competitive salary range.

Interested candidates can share their profile.

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