Zonal Trade Marketing Executive

20 hours ago

Mumbai, Maharashtra, India beBeeBrandManager Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Key Position Overview

The Zonal Head is responsible for developing and implementing zonal trade marketing strategies aligned with national objectives.

They must customize dealer and retailer programs based on local market trends and sales goals, and plan and monitor trade promotional budgets to drive increase and maintenance of display share.

Channel Growth & Support

The Zonal Head leads initiatives to onboard, train, and engage channel partners – dealers, retailers, and influencers (architects, masons, interior designers, contractors).

They drive execution of in-store visibility initiatives: POP materials, signage, store branding, and displays, and support expansion of exclusive stores, MBOs, and enhance customer experience at touchpoints.

Schemes, Incentives & Loyalty Programs

The Zonal Head designs and implements trade schemes, cashback offers, product bundling, and loyalty programs, and tracks participation and impact, coordinating with sales and finance for timely payouts.

Retail Activation & Campaigns

The Zonal Head plans and executes zonal retail activations, roadshows, and influencer meets, collaborates with local event agencies to execute BTL activities for footfall and brand visibility, and ensures branding at exhibitions, trade events, and dealer meets.

Cross-functional Collaboration

The Zonal Head works closely with sales teams to gather market insights and boost trade engagement, coordinates with supply chain and product teams for POS materials and training support, and provides feedback to the central marketing team on zonal requirements.

Performance Monitoring & Reporting

The Zonal Head maintains dashboards for scheme effectiveness, branding compliance, and dealer performance, reporting on KPIs: footfall uplift, secondary sales growth, brand recall, and partner satisfaction.

Team Management

The Zonal Head handles a team of Regional Marketing Incharges, defines and monitors team KPIs and performance, leads, mentors, and grooms the team effectively.

Budget Management

The Zonal Head manages marketing budgets for assigned zones efficiently, ensuring timely invoice submission and monthly provisioning.

This role requires strong leadership skills, strategic thinking, and excellent communication abilities. The ideal candidate should have a solid understanding of trade marketing principles, and be able to work effectively in a fast-paced environment.

Required skills and qualifications include:

  • Strong leadership and management skills
  • Strategic thinking and planning abilities
  • Excellent communication and interpersonal skills
  • Solid understanding of trade marketing principles
  • Ability to work effectively in a fast-paced environment

The benefits of this role include:

  • Opportunity to lead a team of Regional Marketing Incharges
  • Chance to develop and implement zonal trade marketing strategies
  • Collaboration with cross-functional teams
  • Professional growth and development opportunities

This position involves working closely with various stakeholders, including sales teams, supply chain and product teams, and the central marketing team. It also requires maintaining accurate records and reporting on key performance indicators.

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