Trade Marketing Manager

2 weeks ago


Mumbai, Maharashtra, India Kaapi Machines Full time

Key Responsibilities:

Sell-Out & Sales Growth

  • Responsibility for driving sell-out across all channels – brand shops, key accounts, modern trade, and general trade.
  • Work closely with Sales teams to ensure achievement of monthly/quarterly sales targets.
  • Design and execute retail activation programs to increase conversion and volume.
  • Trade Marketing & Store Marketing
  • Build and implement national trade marketing calendar to maximize sales impact.
  • Develop and roll out consumer promotions, in-store activities, and branding programs.
  • Ensure brand visibility and strong retail presence across stores nationwide.

Promoter & Training Management

  • Recruit, train, and manage promoters and in-store sales staff.
  • Develop structured training modules on product knowledge, customer handling, and upselling skills.
  • Monitor promoter productivity and design incentive programs to boost performance.

Key Accounts & Retail Partnerships

  • Collaborate with Key


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