National Trade Marketing Manager

17 hours ago

Mumbai, Maharashtra, India Kaapi Machines Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Key Responsibilities:

Sell-Out & Sales Growth

  • Responsibility for driving sell-out across all channels – brand shops, key accounts, modern trade, and general trade.

  • Work closely with Sales teams to ensure achievement of monthly/quarterly sales targets.

  • Design and execute retail activation programs to increase conversion and volume.

  • Trade Marketing & Store Marketing

  • Build and implement national trade marketing calendar to maximize sales impact.

  • Develop and roll out consumer promotions, in-store activities, and branding programs.

  • Ensure brand visibility and strong retail presence across stores nationwide.

Promoter & Training Management

  • Recruit, train, and manage promoters and in-store sales staff.

  • Develop structured training modules on product knowledge, customer handling, and upselling skills.

  • Monitor promoter productivity and design incentive programs to boost performance.

Key Accounts & Retail Partnerships

  • Collaborate with Key Account Managers to run joint marketing initiatives with retail partners.

  • Strengthen relationships with large format stores and ensure alignment of activities with sales targets.

  • Track performance of accounts and recommend growth strategies.

Analytics & Reporting

  • Monitor sell-out data, track ROI of campaigns, and analyze consumer buying behavior.

  • Report competition activity and recommend proactive action plans.

  • Present regular dashboards on sales and marketing performance to management.

Key Requirements:

  • 5–7 years of experience in Consumer Durables(Mandatory) in Trade Marketing & Sell-Out Management.

  • Proven track record of achieving sell-out targets through effective marketing and sales enablement.

  • Strong understanding of retail channel dynamics (brand shops, promoters, key accounts).

  • Excellent people management skills with experience in handling large promoter teams.

  • Strong communication, analytical, and negotiation skills.

  • Flexibility to travel extensively across India.

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