National Trade Marketing Manager
1 day ago
Key Responsibilities:
Sell-Out & Sales Growth
Responsibility for driving sell-out across all channels – brand shops, key accounts, modern trade, and general trade.
Work closely with Sales teams to ensure achievement of monthly/quarterly sales targets.
Design and execute retail activation programs to increase conversion and volume.
Trade Marketing & Store Marketing
Build and implement national trade marketing calendar to maximize sales impact.
Develop and roll out consumer promotions, in-store activities, and branding programs.
Ensure brand visibility and strong retail presence across stores nationwide.
Promoter & Training Management
Recruit, train, and manage promoters and in-store sales staff.
Develop structured training modules on product knowledge, customer handling, and upselling skills.
Monitor promoter productivity and design incentive programs to boost performance.
Key Accounts & Retail Partnerships
Collaborate with Key Account Managers to run joint marketing initiatives with retail partners.
Strengthen relationships with large format stores and ensure alignment of activities with sales targets.
Track performance of accounts and recommend growth strategies.
Analytics & Reporting
Monitor sell-out data, track ROI of campaigns, and analyze consumer buying behavior.
Report competition activity and recommend proactive action plans.
Present regular dashboards on sales and marketing performance to management.
Key Requirements:
5–7 years of experience in Consumer Durables(Mandatory) in Trade Marketing & Sell-Out Management.
Proven track record of achieving sell-out targets through effective marketing and sales enablement.
Strong understanding of retail channel dynamics (brand shops, promoters, key accounts).
Excellent people management skills with experience in handling large promoter teams.
Strong communication, analytical, and negotiation skills.
Flexibility to travel extensively across India.
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