National Sales Manager
2 days ago
Company Description
Confidential - Food - FMCG Indian company that manufactures and exports instant food mixes, ready-to-eat meals, dairy products, and other convenience food. It is known for pioneering the convenience food sector in India, with a product range including instant mixes, ready meals, dairy products, and desserts with a wide distribution network in India and exports to over 40 countries
Job description
Strategic Planning & Execution
Develop and implement the annual general trade sales strategy aligned with company goals.
- Create regional sales plans, volume targets, and trade promotion strategies.
Identify growth opportunities, market gaps, and competitive threats.
Sales Leadership & Team Management
Lead, coach, and mentor a national sales team, including Zonal and Regional Sales Managers.
- Build a high-performance culture with clear KPIs, accountability, and motivation.
Conduct regular performance reviews and capability-building initiatives.
Distribution & Market Expansion
Strengthen and expand the distributor network in line with market potential.
- Drive numeric and weighted distribution for all product categories.
Ensure effective secondary sales planning and monitoring
DMS & SFA Management
Leverage
Distributor Management Software (DMS)
for real-time sales, inventory, and claims tracking.
- Ensure
Sales Force Automation (SFA)
adoption for improved field productivity and execution.
- Use analytics from DMS & SFA to optimize supply chain, route-to-market, and sales performance.
Trade Marketing & Execution
Work closely with trade marketing to design and execute effective schemes, promotions, and visibility initiatives.
Monitor market execution standards and ensure compliance across regions.
Reporting & Business Insights
Track and report sales performance, market trends, and competitor activities.
- Present actionable insights to management for decision-making.
Key Skills & Competencies
- Exceptional leadership and people management skills.
- Strong analytical mindset with data-driven decision-making ability.
- High proficiency in DMS & SFA tools and related analytics.
- Negotiation and relationship management with trade partners.
- Strategic thinking with hands-on execution capability.
Candidates from FMCG industry preferably from the Food FMCG industry role only
Experience Years
Salary CTC - As per market standard
Notice period - 30 days or Less than that
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