Assistant Trade Marketing Manager
3 days ago
Role & responsibilities
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
- Leading and implementing channel specific marketing strategies and plans for assigned retailers
- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
- Leading activation programs with partners to improve brand visibility
- Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
- Devising actionable strategies from customer insights
- Bringing consumer perspective to marketing decision making by executing market analysis and research activities to provide insights and recommendations
- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs
- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities
- Conveying analysis and recommendations via presentations and written reports
Preferred candidate profile
- Should have prior experience in Trade Marketing.
- Have strong analytical skills with the ability to leverage data to develop strategy/decisions and comfortable dealing with numerical data.
- Strategic thinker with strong communication, interpersonal skills and presentation skills.
- Familiar working in matrix environments and adept at influencing and coordinating with different stakeholders
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