Chief Manager Trade Marketing

LOCATION: Mumbai

JOB OVERVIEW:

The Senior Manager – Customer Marketing will be part of the sales Development team, responsible for leading customer marketing strategy focusing on offline channels. This role requires the incumbent to develop Trade Marketing plans for Littles, Lacto and other advertised brands collaborating with sales and marketing team. The incumbent will develop Consumer/shopper decision trees and tools to impact the execution of our brands instore across the Channels of General Trade Chemist, General Trade Relevant non Chemist, Modern Trade, Supermarket and to win by Channel and enhance brand presence across key retail partners and achieve targets for the brands handled. Drive market share growth for the brands. Develop NPD launch strategy along with the marketing organization and help develop trade launch strategy and ensure on time launch completion.

KEY STAKEHOLDERS: INTERNAL

• Sales Team/Brand Marketing Team

• Sales Development Team(Training/SD)

REPORTING STRUCTURE: (Reports To) : Head of Sales Development

ESSENTIAL QUALIFICATION:

• Masters degree in Business Administration, Marketing, or related field

RELEVANT EXPERIENCE:

• Minimum of 6-9 years of experience in customer marketing or sales development

• Proven high performer as an Area Manager and Regional Key Account/Regional Trade Marketing/Central KAM/Central Trade Marketing.

• Strong experience in designing and executing customer marketing strategies that drive retail sales and a good understanding of managing Trade Spend and ROI

• Knowledge of developing Consumer Decision Tree and Local Success models by each Channel

• Demonstrated success in working cross-functionally with sales, trade marketing, and brand teams

• Experience in managing retail partnerships, promotional planning, and performance analysis

KEY ROLES/RESPONSIBILITIES:

• Lead and implement customer marketing strategies and programs to drive business growth in the offline channels

• Collaborate with the sales team to identify key growth opportunities and develop tailored marketing programs aimed at enhancing customer engagement, improving sales, and increasing brand penetration at retail

• Design and execute innovative in-store promotional campaigns, activations, and trade marketing strategies to increase product visibility and sales at key retail partners

• Manage customer marketing budgets and resources effectively to ensure the best use of available spend for maximum ROI

• Develop strong relationships with key retail partners and collaborate on joint business plans, promotional initiatives, and sales growth strategies

• Leverage customer insights, data analytics, and sales performance to refine strategies, optimize trade programs, and evaluate campaign effectiveness

• Oversee the creation and distribution of marketing assets, such as point-of-sale materials, digital content, and merchandising tools, to support retail campaigns

• Monitor competitor activities and industry trends to identify opportunities for differentiation and continuous improvement in customer marketing efforts

• Conduct regular training sessions for internal teams and retail partners to ensure proper implementation and execution of marketing initiatives

• Evaluate the performance of marketing programs through KPIs, sales tracking, and post-campaign analysis to ensure continuous optimization and effectiveness

KEY COMPETENCIES:

• Strategic thinking with a data-driven approach to decision-making and campaign optimization

• Strong leadership, team management influencing skills with the ability to drive cross-functional collaboration

• Excellent relationship-building and negotiation skills with key retail partners

• Proficiency in analyzing customer insights and sales data to inform and optimize marketing strategies

• Strong project management skills, with the ability to manage multiple campaigns simultaneously while meeting deadlines and budget targets

• High attention to detail, ensuring flawless execution and operational efficiency in all customer marketing initiatives

• Ability to adapt and remain agile in a dynamic retail environment and rapidly changing market conditions

• Strong communication and presentation skills, with the ability to influence and engage stakeholders at all levels

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