
Head - General Trade
1 week ago
Role & responsibilities
Sales & Distribution Strategy
- Develop and implement GT channel strategy aligned with overall business objectives.
- Drive primary and secondary sales through a robust network of MBOs, distributor and retailers.
- Review & monitor sales performance against targets and take corrective actions.
Channel Development & Expansion
- Lead business development efforts to strengthen coverage in untapped markets and enhance reach and penetration.
- Assess the market size & share, sales potential and create effective channels of distribution to meet short term and long-term goals.
Partner & Stakeholder Management
- Build and maintain strong relationships with distributors, retailers, and key channel partners.
- Propose and manage trade schemes, incentive programs, and partner profitability to ensure retention and growth.
- Annalise sales trends, market dynamics and competition to recommend right marketing initiatives at the national level and collaborate with marketing teams to drive brand visibility and consumer connect.
- Plan & monitor new product launches in co-ordination with the marketing team.
Team Leadership
- Lead and manage zonal & regional GT sales teams to deliver business results.
- Monitor performance metrics like sales turnover, market share, Product / Territory/ Channel Mix, Branch Profitability, Forecasting Accuracy, sales/ stock turnover ratio etc. and drive accountability.
Business & Operational Excellence
- Oversee coordination with factory, commercial team for smooth branch supply and build relationship with key dealers
- Ensure smooth supply chain operations by closely coordinating with logistics, demand planning, and warehouse teams.
- Ensure compliance with company policies, trade norms, and statutory requirements.
Preferred candidate profile
- Graduate/PG in Business Management (MBA preferred).
- 1215 years of Sales & Distribution experience with at least 5+ years in General Trade leadership roles.
- Proven track record in Luggage/FMCD/Consumer Goods (experience in luggage or lifestyle products preferred).
- Strong experience in distributor management, sales execution, and GT expansion.
- Ability to manage large teams across geographies.
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