
National Trade Marketing Executive
23 hours ago
Job Title: Trade Marketing Manager – Nation Level
Key Responsibilities:The successful candidate will be responsible for driving sell-out across all channels, working closely with Sales teams to achieve sales targets, designing and executing retail activation programs, building and implementing national trade marketing calendars, developing and rolling out consumer promotions, in-store activities, and branding programs.
Promoter & Training Management:
- Recruit, train, and manage promoters and in-store sales staff to meet business objectives.
- Develop structured training modules on product knowledge, customer handling, and upselling skills to improve team performance.
- Monitor promoter productivity and design incentive programs to boost performance.
Key Accounts & Retail Partnerships:
- Collaborate with Key Account Managers to run joint marketing initiatives with retail partners, strengthening relationships and ensuring alignment of activities with sales targets.
- Track performance of accounts and recommend growth strategies to drive business growth.
Analytics & Reporting:
- Monitor sell-out data, track ROI of campaigns, and analyze consumer buying behavior to inform business decisions.
- Report competition activity and recommend proactive action plans to stay ahead of the market.
- Present regular dashboards on sales and marketing performance to management, providing actionable insights to drive business growth.
Requirements:
- 5–7 years of experience in Consumer Durables in Trade Marketing & Sell-Out Management.
- Proven track record of achieving sell-out targets through effective marketing and sales enablement.
- Strong understanding of retail channel dynamics (brand shops, promoters, key accounts).
- Excellent people management skills with experience in handling large promoter teams.
- Strong communication, analytical, and negotiation skills.
- Flexibility to travel extensively across India.
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