Regional Trade Marketing Executive

8 hours ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Zonal Business Development Manager

We are seeking a highly skilled and experienced Zonal Business Development Manager to join our team. This individual will be responsible for developing and implementing trade marketing plans that align with national strategies.

Key Responsibilities:
  • Develop and implement zonal trade marketing plans aligned with national strategies, leveraging local market trends and sales objectives to drive growth.
  • Craft customized dealer and retailer programs tailored to the specific needs of each region.
Channel Development & Support
  • Lead initiatives to onboard, train, and engage channel partners – dealers, retailers, and influencers – to drive increased brand visibility and sales.
  • Evaluate and enhance in-store visibility initiatives: POP materials, signage, store branding, and displays.
Schemes, Incentives & Loyalty Programs
  • Design and execute trade schemes, cashback offers, product bundling, and loyalty programs that incentivize customer loyalty and retention.
  • Analyze participation and impact, coordinating with sales and finance for timely payouts.
Retail Activation & Campaigns
  • Plan and execute zonal retail activations, roadshows, and influencer meets that drive foot traffic and brand awareness.
  • Collaborate with local event agencies to execute BTL activities that boost brand visibility.
Cross-functional Collaboration
  • Work closely with sales teams to gather market insights and optimize trade engagement strategies.
  • Cross-functional coordination with supply chain and product teams for POS materials and training support.
Performance Monitoring & Reporting
  • Maintain dashboards for scheme effectiveness, branding compliance, and dealer performance metrics.
  • Report on key performance indicators (KPIs): footfall uplift, secondary sales growth, brand recall, and partner satisfaction.
Team Management
  • Oversee a team of Regional Marketing Incharges, setting clear goals and expectations.
  • Define and monitor team KPIs and performance metrics.
Communication and Travel
  • Frequent travel within the assigned zone to oversee execution and meet channel partners, ensuring seamless communication and collaboration.

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