Performance Marketing Manager

2 weeks ago

Hyderabad, Telangana, India ARM Pearl Beauty Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities: The Performance Marketing Manager will be responsible for planning, executing, and optimizing paid campaigns across Google and Meta platforms. The role demands expertise in performance-driven marketing, a deep analytical mindset, and the ability to manage ad budgets efficiently while driving growth and customer acquisition.

Key Responsibilities:

  • Lead and manage all Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram) campaigns.
  • Conduct keyword research, audience targeting, and segmentation for precise campaign execution.
  • Implement and manage conversion tracking, pixels, GTM, and UTM parameters.
  • Optimize campaigns for maximum ROAS, CTR, CPA, and CAC.
  • Design and execute A/B tests (ad copy, creatives, landing pages).
  • Collaborate with creative, design, and web teams to develop high-converting funnels and landing pages.
  • Analyze competitor strategies and market trends to stay ahead.
  • Prepare weekly/monthly performance reports with actionable insights.
  • Recommend budget allocation strategies to scale efficiently.

Preferred candidate profile:

  • Bachelors degree in Marketing, Business, or a related field (MBA preferred).
  • 4–5 years of proven experience in performance marketing with a strong focus on Google and Meta Ads.
  • In-depth understanding of ad platforms, analytics, SEO basics, and conversion optimization.
  • Proficiency in Google Ads Manager, Meta Business Suite, GA4, and Google Tag Manager.
  • Strong analytical skills and a data-driven mindset.
  • Experience managing significant ad budgets with measurable ROI.
  • Ability to work independently and manage multiple campaigns simultaneously.

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