Performance Marketing Manager

About Us

At The Smarketers, we specialize in delivering result-driven B2B sales and marketing solutions

through innovative digital strategies. We are looking for a highly analytical and creative SEO &

PPC Specialist who thrives on optimizing digital marketing campaigns to drive traffic, increase

conversions, and improve ROI for our clients. If you're passionate about search engine

marketing (SEM), SEO, and paid media strategies, this role is made for you

Key Responsibilities

SEO Strategy & Execution

● Develop, implement, and manage SEO strategies tailored to B2B clients, focusing on

lead generation, organic growth, and improved search visibility.

● Conduct thorough keyword research and optimize website content to enhance search

rankings and drive quality traffic.

● Perform on-page and off-page optimization, including link-building strategies,

technical SEO audits, and content optimization.

● Collaborate with content, web development, and design teams to ensure SEO best

practices are incorporated across digital assets.

● Monitor and analyze website performance using tools like Google Analytics, SEMrush,

Ahrefs, and Search Console.

● Stay updated on the latest search engine algorithms and apply changes to improve

organic performance.

PPC Campaign Management

● Plan, execute, and optimize PPC campaigns across platforms including Google Ads,

LinkedIn Ads, Bing Ads, and Programmatic Advertising.

● Specialize in Google & LinkedIn retargeting ads and intent-based advertising,

ensuring precise targeting and high conversion rates.

● Conduct A/B testing of ad creatives, audience targeting, and bidding strategies to

maximize ROI.

● Manage budgets and bids while ensuring optimal performance and adherence to client

goals.

● Create compelling ad copies, graphical templates, and landing pages optimized for

B2B lead generation.

● Track campaign performance with key metrics like CTR, CPC, CPA, and ROI across all

ad platforms.

Strategic Research & Campaign Planning

● Conduct in-depth research on the target audience, Ideal Customer Profile (ICP),

personas, and competitors to develop data-driven campaign strategies.

● Continuously refine and adjust campaign strategies based on real-time performance

analytics.

● Implement dynamic strategic changes using insights from data analysis and industry

trends.

Reporting & Analytics

● Create detailed performance reports on SEO and paid advertising campaigns to share

with clients and internal stakeholders.

● Use data visualization tools like Google Data Studio, Tableau, etc., to present

actionable insights and recommendations.

● Implement conversion tracking and monitor key events like form submissions,

sign-ups, and downloads for accurate reporting.

Collaboration & Client Management

● Work closely with account managers and clients to understand business objectives

and align digital strategies accordingly.

● Manage vendor relationships and oversee third-party partnerships for advertising, SEO

tools, and paid media platforms.

● Educate and consult clients on the latest industry trends, helping them make

data-driven decisions to maximize digital performance.

Requirements

Technical Skills & Certifications

● 3+ years of experience as an SEO/PPC Manager or Digital Marketing Specialist in a

B2B setting.

● Google Ads and Google Analytics certifications (preferred).

● Expertise in Google & LinkedIn retargeting ads, intent-based ads, and competitor

analysis.

● Proficiency in SEO & PPC tools such as SEMrush, Ahrefs, Moz, Google Tag Manager,

and Google Data Studio.

● Strong understanding of HTML, CSS, JavaScript, and technical SEO practices.

● Advanced skills in web analytics, tracking setup, and tag implementation.

Expertise in B2B Marketing

● Deep understanding of B2B buyer journeys and sales funnels.

● Experience handling paid search campaigns for enterprise SaaS, technology, or

industrial clients.

● Familiarity with Account-Based Marketing (ABM) and lead nurturing tactics for B2B

audiences.

Soft Skills & Analytical Mindset

● Exceptional problem-solving and analytical skills with a data-driven mindset.

● Strong communication skills for interacting with clients, internal teams, and senior

management.

● Ability to manage multiple projects, prioritize tasks effectively, and meet tight

deadlines.

● Excellent organizational and time-management skills, with high attention to detail.

Why Join The Smarketers?

● Work on high-impact digital campaigns for leading B2B clients across industries.

● Opportunity to work with a dynamic and collaborative team that values innovation.

● Access to advanced digital marketing tools and continuous professional

development.

● Competitive compensation, flexible work environment, and growth opportunities.